Threshold Acquires Rights to ASA Racing Series

    SANTA MONICA, Calif., March 28 TheThreshold.com, a
subsidiary of multimedia and intellectual property management giant Threshold
Entertainment, today announced its acquisition of the exclusive on-line rights
to the American Speed Association (ASA).  ASA is a national-touring stock car
racing series in its 34th year, nationally televised live on TNN.  The series
will become part of the sports/cars section on TheThreshold.com, one of five
categories on the online entertainment network geared to the male demographic.
The official ASA site will also be available directly through
http://www.asaracing.com.
    The ASA ACDelco Series consists of 20 races each year and ranks as one of
the richest stock car series in the nation.  Last season saw a payout of
$5.2 million including $1 million points fund to its top-20 teams with
$200,000 for its National Champion and $50,000 for its Rookie of the Year.
In 2001 ASA will visit 19 different tracks in 15 different states, including
major markets such as Los Angles, Chicago, Indianapolis, Nashville and
Charlotte.
    "ASA is short tracks, short tempers and all attitude and that lends itself
to great entertainment.  We're excited to be a part of ASA and we look forward
to growing it into a series and entertainment venue that rivals almost
anything else out there," said Joshua Wexler, CIO of Threshold Entertainment
and TheThreshold.com.
    Programming on the site will include behind-the-scenes footage, exclusive
news and interviews with drivers, virtual autograph sessions, merchandise,
contests and more.  As with all of its licensed brands, Threshold will
initially launch the property on the Internet and will continue to work with
ASA to expand it into offline media.
    "We are thrilled to partner with Threshold Entertainment," said ASA
Executive Vice President Brian Robbins.  "asaracing.com has grown dramatically
in the past 14 months and the association will elevate the site to yet another
level.  Plans include opportunities for audio/video streaming as well as
substantial pre- and post-race activities designed to enhance the live TNN
telecasts "
    TheThreshold.com is the premiere on-line entertainment network for guys
12-35, offering cutting edge entertainment based on the biggest, boldest,
best-known entertainment intellectual properties in the world including Mortal
Kombat, Duke Nukem, Hellraiser, Ozzy Osbourne, Heavy Metal, Conan and Red
Sonja.  The network also includes original animation like The Producer, Sparky
& Ralph, Galaxy Grand Prix and more.
    TheThreshold.com uses its partnerships with IBM and Sprint to create the
most technologically advanced programming for the site including video chats,
games, streaming, original live action and animated productions.
    TheThreshold.com's programming is written, designed, and produced
specifically for the Internet by the staff of TheThreshold.com.
TheThreshold.com is a subsidiary of Threshold Entertainment whose management's
credits include Dracula, The Abyss, Terminator 2, Mortal Kombat, True Lies,
The Last Action Hero, The Shadow, Babylon 5 and more.
    Threshold Entertainment is the leading innovator in intellectual property
management, representing some of the best-known entertainment properties in
the world.  The company develops brands for production and publication in film
and television and on the Internet.
    Larry Kasanoff is chairman and CEO of Threshold Entertainment and
TheThreshold.com and producer of Mortal Kombat in all its incarnations.
Formerly president and co-founder with James Cameron of Lightstorm
Entertainment, he supervised production of Terminator 2: Judgment Day and
executive produced True Lies.

    *Check out "ASA Racing" and other hot shows at http://www.thethreshold.com