Bridgestone Relies On Informix Software's Red Brick Decision Server To Strengthen Market Analysis and Marketing Strategies
Business Editors, High-Tech WritersMENLO PARK, Calif.--March 28, 2001--
Informix Software(R), the database company(TM), a subsidiary of Informix(R) Corporation , today announced that Bridgestone, the number one manufacturer of tires for passenger cars, trucks, buses and other commercial and recreational vehicles, managing the global distribution of more than 100,000 products, is relying on Informix Software's Red Brick(R) Decision Server(TM) to analyze sales data and customer information from their vertically-oriented business systems, as well as to identify and understand customer needs and relate them to product supply. Red Brick allows Bridgestone to grasp market needs quickly and accurately, and adjust product supply to where it is most suited to the customer.
"We chose Red Brick Decision Server because it was the system that fit best with how we anticipated using a data warehouse," says Sei Murata, manager of information systems for Bridgestone Tire Marketing Division. "In addition to high-speed search and accumulation functions, we had been thinking about using the solution for ad hoc retrieval. We found that the system that fit our usage pattern the best was Red Brick Decision Server. The system's functionality was clearly dominant over other options."
Since the sales cycle for tires is long, Bridgestone data needs to be accumulated and analyzed over an extended period of time. If the year's sales window for studless tires is missed, for example, it will not return for another year. With hundreds of thousands of products further multiplied by factors of territory and seasonality, the company needed the ability to accumulate data, build up know-how, and make marketing decisions based on statistical models. As a result, selecting a system with the power and functionality that Red Brick Decision Server provides was a necessity.
"Red Brick offers users the power and performance to use live statistical data to develop and test scenarios that until now could only be hypothesized," said Brian Staff, vice president of marketing, Informix Software.
Informix Red Brick Decision Server focuses on meeting specific business needs, including those of fast load performance, high-capacity/high performance query processing and efficient management of very large databases. Unlike traditional OLTP databases, Red Brick is a specialized database technology that has been designed and optimized to meet the requirements of data marts and data warehouses without the complexity and overhead that more traditional database engines require.
About Informix Software
Informix Software, the database company, is a leading provider of database-management systems for data warehousing, transaction processing and e-business applications. With more than 100,000 customers worldwide, Informix Software delivers high-performance database systems in markets including retail, financial services, government, health care, manufacturing, media and publishing, and telecommunications. For more information, visit the Informix Web site at www.informix.com.
(c)2001 Informix Corporation. All rights reserved. The following are trademarks of Informix Corporation or its affiliates, one or more of which may be registered in the U.S. or other jurisdictions: Informix(R), the database company(TM)and Informix Red Brick(R)Decision Server(TM).