DENSO Establishes New Production Company in Saudi Arabia

         New Company Represents First Key Production Site in Mideast

    SOUTHFIELD, Mich., March 28 Japan-based DENSO Corporation
(DENSO International America's parent company) and Abdul Latif Jameel Co.,
Ltd. jointly established a company to produce car air conditioners in Jeddah,
Saudi Arabia on March 19, 2001.

    The total investment is expected to be about US$2.5 million.  DENSO and
Abdul Latif Jameel Co., Ltd. each own 50 percent of the new company and manage
it jointly.

    DENSO selected Abdul Latif Jameel Co., Ltd. as its partner in Saudi Arabia
because the company is the largest enterprise in the country outside the
petroleum industry and DENSO has supplied automotive components to it.

    The new company is scheduled to begin production this October.  Initially,
it will produce about 20,000 car air conditioners annually for Abdul Latif
Jameel Co., Ltd., which is the sole distributor for Toyota and Lexus in Saudi
Arabia.

    The new production company is expected to contribute significantly to
closer ties between Japan and Saudi Arabia, which promotes industrial
investment as a national project.

    DENSO holds the top share of the global car air conditioner market.  With
the establishment of this new company, DENSO now has 152 companies in 27
countries and regions.

    
    Profile of DENSO ABDUL LATIF JAMEEL CO., LTD.
    *  Company Name:    DENSO ABDUL LATIF JAMEEL CO., LTD.
    *  Established:     March 19, 2001
    *  Location:        Jeddah, The Kingdom of Saudi Arabia
    *  Capital:         SR7.5 million (approx. US$2.0 million)
    *  Ownership:       50 percent by DENSO INTERNATIONAL ASIA PTE. LTD.
                        50 percent by ABDUL LATIF JAMEEL CO., LTD.
    *  President:       Yoichi Miyamoto
                        (Assistant General Manager of DENSO CORPORATION)
    *  Business Line:   Manufacturing of car air conditioners
    *  Annual Production:  Approximately 20,000 units
    *  Total Investment:   SR9.4 million (approx. US$2.5 million)
    *  Site Area:       18,000 square meters (approximately 59,000 square
    feet)
    *  Floor Space:     3,000 square meters (approximately 9,000 square feet)
    *  Employees:       22 (at start of business)

    Profile of ABDUL LATIF JAMEEL CO., LTD.
    *  Company Name:    ABDUL LATIF JAMEEL CO., LTD.
    *  Location:        Jeddah, The Kingdom of Saudi Arabia
    *  Established:     1945
    *  President:       Mohammed Abdul Latif Jameel
    *  Capital:         US$652 million
    *  Business Line:   Sale of Automobiles
    *  Sales:           US$2.7 billion (as of 2000)
    *  Employees:       6,000 (as of 2000)
    *  Major Clients:   Toyota Motor (65 percent), Other (35 percent)