Amerigon Grants Asian Manufacturing Rights for Climate Control Seat(TM) (CCS(TM)) to Tokyo-Based Ferrotec Corporation

    IRWINDALE, Calif., March 28 Amerigon Incorporated
today announced that it has entered into a ten-year agreement
with Tokyo-based Ferrotec Corporation (Japan: 6890) granting Ferrotec the
exclusive manufacturing rights for Amerigon's proprietary Climate Control
Seat(TM) (CCS(TM)) system in Asia.  Under the terms of the agreement, Amerigon
will receive a lump sum cash payment of $2 million for the manufacturing
rights, plus $1 million from the sale to Ferrotec of 200,000 shares of the
Company's common stock, which at a price of $5.00 per share is a premium to
the current market price.
    Ferrotec, one of the world's leading developers and manufacturers of
thermoelectric devices, currently manufactures the thermoelectric modules used
by Amerigon in CCS.  It has manufacturing plants in Asia, Europe and the U.S.
Ferrotec's U.S. operations are headquartered in Nashua, New Hampshire.
    "We believe that Amerigon's CCS is a breakthrough automotive technology
with significant potential in automotive markets throughout the world," said
Akira Yamamura, Ferrotec President.  "The strong demand for CCS that has
developed in the past year demonstrates that consumers in the U.S. and Japan
recognize the many benefits of CCS providing them enhanced, year round driver
and passenger comfort.  Our goal in teaming with Amerigon is to capture a
strong market position in the expanding Asian market and to help establish CCS
as an automotive standard."
    Weisbart commented, "Ferrotec and Amerigon have had an excellent and long
standing relationship.  Ferrotec's strong presence in Asia and its ability to
develop, manufacture and deliver world-class products makes Ferrotec the ideal
strategic partner to work with to increase penetration of the Asian automotive
market.  We are looking forward to additional steps to deepen the already
close working relationships that have developed."

    About Ferrotec Corporation:
    Ferrotec Corporation is a public company headquartered in Tokyo and, in
addition to thermoelectrics, is engaged in the development, manufacture and
sale of computer seals, vacuum seals, magnetic liquids, quartz products and
the sale of hard disk related products.  It has manufacturing plants around
the world, and its thermoelectric research and development is conducted in the
United States in its Nashua, New Hampshire facilities, which also houses the
Company's sales and distribution division serving customers around the world.
The Company has ten consolidated subsidiaries, four in Japan, three in China,
two in the United States and one in Singapore.

    About Amerigon:
    Amerigon, headquartered in Irwindale, CA, develops, manufactures and
markets proprietary high technology products for automotive original equipment
manufacturers (OEMs).  The Company's Climate Control Seat(TM) (CCS(TM))
significantly enhances individual driver and passenger comfort in virtually
all climatic conditions by providing cooling and heating to seat occupants, as
desired, through an active, thermoelectric-based temperature management
system.  Amerigon maintains a sales and technical support center in Detroit,
and sales and technical support centers in both Japan and Germany.

    Certain matters discussed in this release, including customer demand,
gross margins and the Company's prospects for the development of relationships
with other major automotive manufacturers, are forward-looking statements that
involve risks and uncertainties, and actual results may be different.  Such
risks and uncertainties include the acceptance and performance of the
Company's products, the Company's ability to develop new products successfully
and the ability to obtain financing.  Please also refer to the Company's
Securities and Exchange Commission reports, including but not limited to the
Registration Statement on Form S-3 filed on July 24, 2000, Form 10-Q for the
quarter ended September 30, 2000 and the Form 10-K for the year ended December
31, 1999.

    For further information, please contact:  investors, Jill Cieslak,
jill@allencaron.com, or media, Len Hall, len@allencaron.com, both of Allen &
Caron Inc, 949-474-4300, for Amerigon Incorporated.