Lithia Motors Announces Earnings Release and Conference Call Information for First Quarter 2001

    MEDFORD, Ore., March 26 Lithia Motors, Inc.
announced today that its first quarter 2001 earnings will be released on
Monday, April 30 at 8 a.m., Pacific Time.
    (Photo:  http://www.newscom.com/cgi-bin/prnh/19990909/LITHIALOGO )

    CONFERENCE CALL INFORMATION

    A conference call to deliver the results for the first quarter 2001 will
be held on the same day at 11 a.m. PT, 12 p.m. MT, 1 p.m. CT and 2 p.m. ET.

    HOW TO PARTICIPATE:

    DOMESTIC AND INTERNATIONAL CALLS:  973-872-3100    (Listen only)

    Please call in at least 10 minutes prior to the beginning of the call.

    To listen LIVE on our website or for REPLAY:  Log-on to http://www.Lithia.com
- Go to About Lithia - Investor Relations - and click on the Conference Call
Icon.
    The replay will be available at our website until Friday, August 17, 2001.

    For additional information on Lithia Motors, contact:  Jeff DeBoer, Senior
VP and Chief Financial Officer 541-776-6868 (E-mail: invest@lithia.com) or
Dan Retzlaff, Investor Relations Manager at 541-776-6819 or log-on to:
Lithia.com - About Lithia - Investor Relations.