Recreation USA Announces Stock Conversion
Plan
RV Dealer to Grant Warrants to Shareholders,
Reinforces Strategy for Returning to Profitability
FT. LAUDERDALE, Fla., March 26 As part of a new
multi-point plan aimed at enhancing shareholder value, Holiday RV Superstores,
Inc. has announced a conversion plan for all outstanding shares
of common stock. The Company also said that it forecasts a return to
profitability in the second quarter.
The Ft. Lauderdale, Fla. recreational vehicle and marine retailer, which
is operating under the tradename Recreation USA, said that its board of
directors has recommended a plan that will allow the Company to exchange each
of its shares of common stock for one share of common stock plus one stock
purchase warrant. The Company is targeting the completion of this exchange
within 90 days.
Other initiatives of this new shareholder value plan include:
* Launching an investor awareness program.
* Beginning a series of national institutional and retail road shows that
will focus on the Company's strategy to return to profitability, its new
management team featuring strong retail expertise, and progress on its
cost-containment measures.
* Continuing the management-led stock repurchase program, originally
announced in October 2000. Recreational Holdings, which controls 58 percent
of the outstanding shares, Recreation USA management and insider control
groups have already repurchased 1.2 million additional shares.
* Initiating the physical delivery of all common stock share certificates
as part of the stock conversion plan.
* Exploring the possibility of new stock symbols to coincide with these
developments.
"We feel this conversion plan, in concert with the other investor
relations initiatives we have outlined this afternoon, will help us enhance
shareholder value," said Michael Riley, chairman and chief executive officer
of Recreation USA. "We have taken the steps needed to return to
profitability, and we must now begin communicating these steps to Wall Street
and the investment community. As the nation's leading retailer for RVs and
boats, we are committed to our strategy of building a strong, national brand."
In the past 45 days, the Company has closed the gap in meeting
$2.5 million in expense reductions it announced in January 2001. Recreation
USA has reduced its inventory by more than $7 million, bringing it closer to
the Company's target of 120-day inventory levels. These expense reductions,
coupled with increased sales from higher consumer traffic, should allow
Recreation USA to return to profitability in the second quarter.
"Our 30-day goal was to continue to drive same-store sales and gross
profit, while simultaneously rightsizing our expense platform," said Marcus A.
Lemonis, president of Recreation USA. "Our team has been extremely successful
in accomplishing these tasks, and we have seen both traffic and sales pick up
steam at our 14 nationwide locations. Our mission is to create a national
network that offers consumers unique value-added propositions, convenience,
price and selection.
"Although some feel that the economy is softening, we continue to see
strong consumer traffic. Consumers are simply looking to spend a little less
on their monthly payments, and we have modified our store inventories to
provide a product mix that better meets their need for a more sensible monthly
payment."
About Recreation USA: Recreation USA operates 14 dealerships in
California, Florida, Kentucky, New Mexico, South Carolina, Virginia and West
Virginia. Recreation USA, the nation's only publicly traded national
retailer, sells, services and finances more than 90 RV and 13 boat brands.
The Company also markets its offerings through its Internet site at
http://www.RecUSA.com .
The statements contained in this news release include certain predictions
and projections that may be considered forward-looking statements under
security laws. These statements involve a number of risks and uncertainties
that could cause results to differ materially including, but not limited to,
the performance of the recreational vehicle or boat industries, certain
customers or affiliated companies, as well as other economic, competitive,
governmental and technological factors affecting the Company's operations,
markets, products, services and prices.