Budget Continues Award-Winning Ad Campaign With Breakthrough Creativity

                    New Television Spots to Air Next Week

    LISLE, Ill., March 22 Budget Rent a Car Corporation today
announced that it will begin airing the latest television spots from its
highly-acclaimed advertising campaign on Monday, March 26.  The new
commercials highlight the company's popular Perfect Drive customer loyalty
program and a great fleet deal.  Developed by Budget's advertising agency,
NY-based Cliff Freeman & Partners, the spots utilize cutting-edge humor to
reinforce the attractive car rental offers and programs.
    Both spots follow the theme seen in previous creative of a Budget
marketing team brainstorm session in which staff members offer up "over the
top" concepts that are played out in fantasy sequence and subsequently
scrapped.  In the first of its two newest spots, "Personal Trainer," Budget
focuses on communicating the breadth of the awards of its innovative Perfect
Drive customer loyalty points program.  Perfect Drive members who rent four
times can receive awards such as golf clubs, ski goggles or spa treatments.
In the spot, set in a health club, a woman is approached by a personal trainer
who offers his services by demonstrating a unique and thought-provoking
talent.
    "Chain Letter," the second spot in the series, showcases the $39.99 per
day Ford Explorer offer from Budget.  The creative Budget team suggests the
concept of a chain letter to spread the word of the deal.  The fantasy scene
that follows opens with a man who receives a chain letter and reads aloud its
ominous warning against destroying it.  Ignoring it, he crumples the letter
and a surprising consequence ensues.
    "This campaign has, without question, exceeded our expectations.  Because
of the tremendous consumer and industry response, we decided to build on this
creative theme and develop additional television and radio spots within its
framework," stated Mike Gavelek, vice president, marketing, for Budget Rent a
Car.  "These two new spots support compelling offers and programs with a
cutting-edge approach that has become our signature."
    The new spots will break on national cable television and will be followed
by two additional spots in the series that will debut at a later date.  Other
TV spots in the campaign include "Jet Propulsion", featuring Fastbreak express
service, "Aromatherapy," showcasing a Mercury Grand Marquis offer, and "Art
Film," highlighting the $19.99 per day Ford Ranger pickup.  Consumers can view
"Jet Propulsion," as well as the new spots, on http://www.budget.com starting
March 26.

    Campaign Awards
    Since its launch in 1999, Budget's advertising campaign has won numerous
industry awards and was ranked by Campaign Magazine as the number five "Most
Awarded Campaign in the World" for 2000.  Honors include a prestigious Golden
Lion from the 2000 Cannes International Advertising Festival for Budget's
television ad campaign, and a Clio Award for its spot "Aromatherapy."  Adweek
also selected it as one of the "Best Spots of the '90s" -- an honor bestowed
on only 168 commercials airing in that decade.  "Aromatherapy" further earned
a place, one of only fifty, in Adweek's Creative Best Spots for 1999, chosen
from among thousands of commercials.
    At the 2000 International ANDY Awards, "Jet Propulsion" won a prestigious
ANDY head, one of only 37 given from among 9,600 entries.  In addition, Awards
of Merit were given for "Aromatherapy" and the TV campaign trio of "Jet
Propulsion," "Climb," and "Ranger."  Two gold pencils -- for the "Jet
Propulsion" Budget ad and the multimedia campaign of TV, radio, and print --
and a bronze -- for the Budget TV campaign -- were also awarded at the 2000
One Show awards, the highly-regarded annual international advertising
competition.

    Budget Rent a Car Corporation, a wholly owned subsidiary of Budget Group,
Inc. , is one of the world's top three car and truck rental systems.
The Budget system, which operates under the same name worldwide, has more than
3,000 airport and local market locations in over 120 countries and
territories. Budget has more than 1,000 corporate-owned and franchised
locations in the United States.  The Budget WorldClass Fleet is comprised of
more than 30 percent specialty vehicles, ranging from sport utility vehicles,
convertibles and luxury cars to minivans, pickups and environmentally friendly
vehicles. Visit our Web site at http://www.budget.com .