Pueblo Corporation Adds Culver City Import Group As Newest Partner

    LOS ANGELES--March 22, 2001--Pueblo Corporation, an affinity marketing organization linking producers and providers of goods and services to the Hispanic community, today announced that Culver City Import Group, an automotive dealership specializing in Nissan, Mazda, Subaru and Hyundai vehicles, has become its newest corporate partner.
    Through its membership program, La Llave del Pueblo, ("the key to the town"), Pueblo offers its current 250,000 Southern California card-carrying Patrones ("members") preferred pricing on its partners' products, services and events. Culver City Import Group will provide Patrones with discounts averaging $1,000 on all new vehicles and at least $1,000 off the sticker price of any used car or truck.
    "We are delighted to have Culver City Import Group as the newest addition to our growing family of respected partners who, like us, are dedicated to serving the Hispanic community, the fastest growing sector of U.S. consumers," said Pueblo President Federico Herrera.
    "Because we are Hispanic owned and operated, we understand and appreciate this critically important population, and work with our partners to optimize pricing for our Patrones."
    "By joining forces with Pueblo and its well-respected name, we now have much greater access to the significant buying power of our local Hispanic population," said Phillip Miller, vice president of Culver City Import Group. "Nissan is a very popular brand among Hispanics and we hope that our Mazda, Subaru and Hyundai cars and trucks also will become well accepted by this important customer base."
    Since the La Llave del Pueblo program began in April 1999, the company has signed 24 regional and national partner organizations representing a wide variety of industries, including: Ford Motor Company; Universal Studios Hollywood; Bancomer; DIRECTV; and MetroAmerica Mortgage. Pueblo has a dedicated bi-lingual customer call center that answers questions regarding membership and monitors the quality control of all products and services.