Edmunds.com Launches True Market Value(SM) Finance Rate Estimator, Offering Consumers Personalized Finance Rates

    SANTA MONICA, Calif., March 22 Edmunds.com
(http://www.edmunds.com), the Web's leading consumer resource for unbiased
automotive information, today introduced the True Market Value (TMV(SM))
Finance Rate Estimator, a revolutionary product that provides consumers with
personalized automotive direct lending finance rates based on consumers' own
credit history and the area in which they live.  Edmunds.com has partnered
with Fair, Isaac & Company, widely recognized for its pioneering work in
developing the FICO credit score system, to develop a risk model that enables
the most accurate and relevant self-assessment of personal credit available on
the Internet.
    The Edmunds.com TMV Finance Rate Estimator invites a consumer to
anonymously complete a brief questionnaire about their credit history, then
uses a proprietary risk model provided by Fair, Isaac & Company and TMV
technology to analyze the consumer's credit tier and suggest the appropriate
finance rates, for both new and used vehicles, based on the consumer's
locality.  In addition, consumers are provided the current national direct
lending rates, whether or not they complete the questionnaire.
    The TMV Finance Rate Estimator is the latest product in Edmunds.com's True
Market Value(SM) line, which sets realistic consumer expectations and
minimizes stress in automotive transactions by informing consumers of the
predominant market prices for specific new and used vehicles and finance rates
given current market conditions.
    "The TMV Finance Rate Estimator offers consumers a realistic look at their
individual credit tier, representing a financial institution's likely view of
them as a financial risk," said Bob Kurilko, Edmunds.com Executive Director,
Brand Management.  "And by providing consumers with the average tiered lending
rates for their local market, the TMV Finance Rate Estimator properly sets the
consumer's expectations and increases transparency in the process, thus
simplifying it for shoppers and lending institutions alike."

    About True Market Value
    The Edmunds.com True Market Value(SM) (TMV(SM)) products provide new and
used vehicle buyers and sellers with the current estimated vehicle transaction
prices and finance rates, customized for model, region and other specifics.
These figures are not suggestions that merely serve as the starting point in
negotiations, but are reflections of actual value in the current market.
Edmunds.com TMV vehicle prices are derived from multiple variables including
auctions, private party sales and dealer transactions occurring throughout the
United States, sticker prices, invoice prices, current vehicle supply and
demand, published prices and factory-to-dealer incentives.  Edmunds.com TMV
finance rates are delivered in connection with credit evaluation by Fair,
Isaac & Company, widely recognized for its pioneering work in developing the
FICO credit score system.

    About Edmunds.com
    Headquartered in Santa Monica, CA, Edmunds.com, Inc.
(http://www.edmunds.com) is the Internet's pioneer and leader in providing
free, third party automotive information, tools and services for consumers.
Edmunds.com empowers, educates, and engages visitors by providing them with
straightforward information on key aspects of buying, selling, and owning a
vehicle.  For example, Edmunds has launched its True Market Value products to
inform the general public of the actual transaction prices of cars and trucks
while the Edmunds.com Powershopper(SM) offers car shoppers the opportunity to
research and pursue online and offline purchase options in the informative,
consumer-friendly environment of the Edmunds web site.  Visitors are also
provided extensive automobile reviews, consumer information, safety updates,
incentive and rebate news, expert analysis of developments in the automotive
world, and the Town Hall, an interactive community of more than 500,000 active
members.  Edmunds.com received Yahoo! Internet Life's Gold Star Site honor for
excellence in the category of "Best Car-Buying Tips," was ranked number one in
the Survey of Car-Shopping Web Sites as reported by The Wall Street Journal,
rated number one automotive and second overall web site in the Dialscore
loyalty study, was named as one of Yahoo! Internet Life's 50 Most Incredibly
Useful Sites, one of Money's 50 Most Useful Financial Websites, named both a
Digital Favorite and one of the Top 10 Editors' Picks in TIME's On Magazine,
among Entrepreneur Magazine's Top 100 Web Sites for Entrepreneurs and is
regularly mentioned as a valuable resource in these and other publications.