Webraska and Sonata Partner to Develop Wireless Location-Based Advertising and Enterprise Services

    LAS VEGAS--March 22, 2001--Webraska, the worldwide provider of wireless navigation services and technologies, and Sonata Inc., a leading provider of wireless location-ready solutions and technology, announce their partnership to offer Location-Based Advertising and Enterprise services.
    Webraska and Sonata will provide technology and Location-Based Advertising solutions for merchants and carriers and Location-Based Data and Notification solutions to enterprises. Once content or advertising has been targeted and delivered via the Sonata infrastructure, directions and maps will be provided via Webraska's navigation services.
    Furthermore, Sonata will integrate Webraska's mapping and routing technologies into its enterprise solutions. For example, if a retail outlet's customer is enrolled in a mobile notification service powered by Sonata, personal navigation technology from Webraska will help direct them to the closest store.
    "Sonata's technology, combined with Webraska's Personal Navigation API(TM), provides tangible advantages to both advertiser and consumer that go beyond mere banner advertising," said Charles Nahas, General Manager, Webraska North America. "Advertisers and manufacturers receive actual inventory solutions and customer data based on highly-focused customer profiles, while consumers receive discounts and cash-back coupons on the products that already interest them. It's a win-win solution."
    "The ability to receive timely personalized offers from merchants, complemented by turn-by-turn directions and maps that guide them to the store to purchase the product, is a very powerful tool," said Owen Davis, Sonata's CEO and co-Founder. "Let's face it, having the discount and the motivation to buy isn't useful if you are unable to locate the store."

    About Webraska

    Webraska is the worldwide provider of wireless navigation, spatial searching, mapping and traffic information services and technologies for telecom operators and car manufacturers.
    Turning mobile devices into worldwide personal navigation systems, Webraska's revolutionary IbDN(TM) (Internet-based Distributed Navigation) patented technology and its Personal Navigation Suite(TM) of value-added services are solving mobile users needs every day, increasing revenues, customer loyalty and brand recognition for leading service providers around the world, including SFR, TIM, Vizzavi, KPM, Begacom, Airtel, Orange, ADAC, VoiceStream and M1.
    Helping carriers leverage their UMTS, Wireless Internet and Location-Technology assets, Webraska also offers the Personal Navigation API(TM) that allows application developers to launch, in a matter of hours, anywhere in most of Europe, North America and, increasingly, in the Asia-Pacific region, "location and navigation-enabled" wireless applications (location-based services, m-commerce, games, city guides, fleet management, mobile Extranet, etc.). It is available directly to all developers via Webraska's ASP Centers and via licensees of the Global Navigation Server(TM) platform and Global Navigation Database(TM).
    Webraska's technology has already been chosen by industry leaders, including IBM, Nortel, Oracle, Openwave, Alcatel, Sagem, Schlumberger, SignalSoft, Wireless Car, PSA, Cellpoint, CT Motion, CPS, Blue Impact, and In Fusio.
    The company is headquartered in Poissy, France, and has offices in London, Brussels, Madrid, Amsterdam, Milan, Stockholm, Tokyo, Singapore, Melbourne and Montreal. For more information, visit: www.webraska.com.

    About Sonata

    Sonata provides interactive mobile solutions that connect corporations and customers to the most relevant data, content and advertising over voice or any web enabled device. Sonata is the leading provider of location-ready applications for targeted and personalized marketing campaigns, content distribution, mobile CRM and enterprise services. Sonata allows companies to mobilize in a way that addresses what's really important: ROI.
    Sonata's OnTarget is the most advanced mobile ad system on the market. In addition, with OnTarget, businesses can also mobilize local advertising, classifieds, and local commerce. Sonata's CRM solutions allow customers to create personalized mobile relationships with businesses by giving them the freedom to choose what information they receive and when and how they get it.
    Sonata's Location-Ready technology empowers businesses to reach customers where they need to be reached. Sonata supports user-initiated positioning, automatic network-based positioning, spatial targeting, tracking and reports, and neighborhood services (location-based listings and notifications).
    Sonata is based in New York City. More information is available at www.sonata.com.