ARCA RE/MAX: Old Milwaukee sponsors ACRA pole awards

Posted By Terry Callahan
Motorsports Editor, The Auto Channel

March 22, 2001

TOLEDO, OHIO, - Old Milwaukee Beer, a division of the Pabst Brewing Company, along with officials of ARCA, have announced a three-year agreement in which Old Milwaukee, the Official Beer of ARCA, will be the official pole award sponsor of ARCA's touring series to include the ARCA RE/MAX Series, the Lincoln Welders Truck Series and the Auto Value Midget Series beginning with the 2001 season.

"The Old Milwaukee Pole Award gives the ARCA competitors something additional to shoot for," said ARCA Marketing Director Jim Clarke. "It, without question, adds greatly to our overall awards program. Old Milwaukee's been a staple in this country for more than a century, and ARCA's been around for a half century, so from a business standpoint we have a lot in common. We're proud to have Old Milwaukee on board as our pole award sponsor, and I know the racers will appreciate it as well."

Each Old Milwaukee Pole Award winner in RE/MAX Series competition will receive $1,000 for winning the pole at any superspeedway race and $500 for any short-track event. In addition, Old Milwaukee will offer-up $5,000 in year-end awards to the driver who wins the most poles throughout each season.

Old Milwaukee Pole Award winners in ARCA Truck and Midget divisions will receive $100 for each pole and an additional $1,000 in year-end cash awards to the driver in each series who has accumulated the most poles throughout the year.

Old Milwaukee will in turn utilize ARCA as a marketing and promotional program for consumers, retailers and distributors.

“The Old Milwaukee brand has a deep heritage in auto racing going back to the days when Tim Richmond, one of NASCAR’s 50 greatest drivers, drove the number 27 Old Milwaukee-Blue Max Pontiac,” said Brad Bradshaw, S.E. Division Sales Director for the Pabst Brewing Company. “The Old Milwaukee Brand is proud to be associated with the ARCA RE/MAX Series and racing. With three quarters of a million people in the stands and a TV viewing audience in the millions, it's a perfect venue to get the Old Milwaukee brand recognition to our target consumer and at the same time be associated with a first-class racing organization”.

Founded in 1844 in Milwaukee, Wisconsin, the Pabst Brewing Company today markets a variety of different brands of beer in order to satisfy the widely varied tastes of the American public. While each of these brands has its own distinctive flavor and character, all are brewed to Pabst's demanding standards of quality.

Text provided by ARCA

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