The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

ArvinMeritor and GRA-MAG Form Alliance

    LOUISVILLE, Ky., March 21 ArvinMeritor and
GRA-MAG Truck Interior Systems, LLC, announced their strategic alliance for
ArvinMeritor to distribute GRA-MAG's industry leading line of air suspension
seats.

    The seats will be offered as replacement parts to Meritor(R) brand
warehouse distributor and original equipment manufacturer customers.  They are
designed to provide a comfortable, ergonomically supportive ride that aids in
the elimination of driver discomfort and fatigue.  Although designed for on-
road usage, their comfort and reliability levels match the ruggedness of seats
designed for off-road applications.  ArvinMeritor's Commercial Vehicle
Aftermarket will actively distribute and market the seats, which will be
available through traditional sales channels and ArvinMeritor's new e-commerce
Web site, XpresswayPlus.com .

    "GRA-MAG's extensive design and manufacturing support from its parent
companies, coupled with ArvinMeritor's sales, marketing and distribution
network provides our customers with a convenient, one-stop shopping
experience," said Scott Ronan, director of business development for
ArvinMeritor Commercial Vehicle Aftermarket.  "By partnering with GRA-MAG, we
will be able to bring our fleet customers a premier air suspension seat for a
more comfortable ride at an affordable price."

    "Our alliance with ArvinMeritor allows GRA-MAG access to an aftermarket
field sales force that can provide the necessary service and support
throughout the distribution network," said Robert Adams, GRA-MAG president.
"This agreement will provide end users with an opportunity to meet the
demanding challenges of improving driver comfort in their commercial vehicles
through a superior product offering that is accessible from familiar sources."

    Driver comfort and performance is inherent in every seat produced by GRA-
MAG.  No other commercial vehicle replacement seat manufacturer uses GRA-MAG's
patented technology to ensure comfort.  Bioscience experts utilized aggregate
pressure mapping coupled with anthropomorphic profiles to develop a seat
designed specifically for the North American driver.

    GRA-MAG offers four levels of seating, all of which incorporate ergo-form
seating contours, air suspension that reduces topping or bottoming out,
standard bellows covers and overall quieter operation to meet specific fleet
needs while maximizing driver satisfaction:

    *  Standard -- entry-level seat offering an economical product with
       premium features such as easy-to-adjust seat tracks, recline, tilt,
       fore-aft and height adjustments.

    *  Classic -- adds a multi-chamber air lumbar, automatic weight
       adjustment, fore-aft isolator and cushion extender.

    *  Select -- goes beyond the Classic to provide a 'quick-down' air release
       that also returns to the driver's original height setting, suspension
       dampening, adjustable neck rest and in-board adjustable armrest.

    *  Premiere -- has all the features of the Select, plus seat heating, in-
       board and out-board adjustable armrests, passive climate control and
       adjustable side bolsters.