ArvinMeritor and GRA-MAG Form Alliance
LOUISVILLE, Ky., March 21 ArvinMeritor and
GRA-MAG Truck Interior Systems, LLC, announced their strategic alliance for
ArvinMeritor to distribute GRA-MAG's industry leading line of air suspension
seats.
The seats will be offered as replacement parts to Meritor(R) brand
warehouse distributor and original equipment manufacturer customers. They are
designed to provide a comfortable, ergonomically supportive ride that aids in
the elimination of driver discomfort and fatigue. Although designed for on-
road usage, their comfort and reliability levels match the ruggedness of seats
designed for off-road applications. ArvinMeritor's Commercial Vehicle
Aftermarket will actively distribute and market the seats, which will be
available through traditional sales channels and ArvinMeritor's new e-commerce
Web site, XpresswayPlus.com .
"GRA-MAG's extensive design and manufacturing support from its parent
companies, coupled with ArvinMeritor's sales, marketing and distribution
network provides our customers with a convenient, one-stop shopping
experience," said Scott Ronan, director of business development for
ArvinMeritor Commercial Vehicle Aftermarket. "By partnering with GRA-MAG, we
will be able to bring our fleet customers a premier air suspension seat for a
more comfortable ride at an affordable price."
"Our alliance with ArvinMeritor allows GRA-MAG access to an aftermarket
field sales force that can provide the necessary service and support
throughout the distribution network," said Robert Adams, GRA-MAG president.
"This agreement will provide end users with an opportunity to meet the
demanding challenges of improving driver comfort in their commercial vehicles
through a superior product offering that is accessible from familiar sources."
Driver comfort and performance is inherent in every seat produced by GRA-
MAG. No other commercial vehicle replacement seat manufacturer uses GRA-MAG's
patented technology to ensure comfort. Bioscience experts utilized aggregate
pressure mapping coupled with anthropomorphic profiles to develop a seat
designed specifically for the North American driver.
GRA-MAG offers four levels of seating, all of which incorporate ergo-form
seating contours, air suspension that reduces topping or bottoming out,
standard bellows covers and overall quieter operation to meet specific fleet
needs while maximizing driver satisfaction:
* Standard -- entry-level seat offering an economical product with
premium features such as easy-to-adjust seat tracks, recline, tilt,
fore-aft and height adjustments.
* Classic -- adds a multi-chamber air lumbar, automatic weight
adjustment, fore-aft isolator and cushion extender.
* Select -- goes beyond the Classic to provide a 'quick-down' air release
that also returns to the driver's original height setting, suspension
dampening, adjustable neck rest and in-board adjustable armrest.
* Premiere -- has all the features of the Select, plus seat heating, in-
board and out-board adjustable armrests, passive climate control and
adjustable side bolsters.