Kawasaki Promotes Motorcycles With MindArrow's Email Communications Technology

    Leader in Power Sports Vehicle Industry Uses Targeted Multimedia Email
          Campaign to Deliver Sweepstakes and Incentive Information

    ALISO VIEJO, Calif., March 20 MindArrow Systems Inc.
, a provider of direct digital marketing software and services
that automate and enhance sales and marketing communications with multimedia
email, today announced the results of a multimedia email marketing campaign
conducted on behalf of Kawasaki Motors Corp., U.S.A.  The marketing promotion
employed MindArrow Messages(TM) containing high quality audio and video to
heighten the awareness of the recently announced Kawasaki Good Times(TM)
Sweepstakes and the Kawasaki Good Times(TM) Giveaway.
    The Kawasaki messages were delivered in February to approximately
30,000 recipients with half receiving the Sweepstakes message and half
receiving the Giveaway message.  The Sweepstakes message has garnered
28 percent viewership and 84 percent click-through rate, while the Giveaway
message has generated 19 percent viewership and 52 percent click-through rate.
The Kawasaki messages can be downloaded for viewing at
http://www.mindarrow.net/vpdownloads/download.asp?cid=8308&mid=2 and
http://www.mindarrow.net/vpdownloads/download.asp?cid=8309&mid=2
    "MindArrow Messages are a perfect vehicle to get the word out to our
enthusiast target audience," said Jason Davis, motorcycle marketing and
product management, Kawasaki Motor Corp., U.S.A.  "With these rich media email
campaigns, we were able to combine exciting video footage with detailed
information about our promotions into an interactive medium that not only
communicates our message more effectively, but also allows us to quickly and
easily measure our results.  We've enjoyed greater success than anticipated
and plan to expand our use of MindArrow Messages in the near future."
    The Kawasaki Good Times Sweepstakes message included high-energy video
from the current Kawasaki Ninja television campaign, demonstrating the
adrenaline rush that occurs when riding a motorcycle.  From hyperlinks within
the message, viewers can register to win a new Chevy Silverado and their
choice of a Ninja(R) ZX-6R, Vulcan(TM)1500 Classic or KX250.  The Kawasaki
Good Times Giveaway message offered recipients $500 in free accessories or
$0 down and a low APR on the purchase of a Kawasaki Vulcan(TM) Cruiser.
Viewers could also access the Kawasaki Good Times Sweepstakes registration
page.  Links on both messages enabled viewers to visit the official Kawasaki
website (http://www.kawasaki.com) and their accessory sales site
(http://www.buykawasaki.com) or forward the message to a friend.
    "By sending a dynamic, highly targeted email message in a form that was
both engaging and compelling, Kawasaki was able to deliver the excitement of
their products directly to thousands of motorcycle enthusiasts," said Mike
Pennell, vice president of marketing, MindArrow Systems.  "Kawasaki's ability
to generate high response rates using MindArrow Messages demonstrates the
effectiveness of our technology as a direct digital marketing tool."

    About Kawasaki Motors Corp., U.S.A.
    ATVs, motorcycles, utility vehicles, watercraft and power products are
just some of the unique consumer products that have made the Kawasaki brand a
household name around the world.  From the class leading Ninja(R) sport bikes
and thundering Vulcan(TM) cruisers to the rugged Prairie(R) ATVs, Mule(TM)
utility vehicles and JET SKI(R) watercraft, Kawasaki products lead the power
sports industry around the globe.  The secret of Kawasaki's success is in
designing and manufacturing products that offer balanced performance, high
quality, reliability and excellent fit and finish.

    About MindArrow Systems
    MindArrow Systems Inc., with headquarters in Aliso Viejo, Calif., provides
direct digital marketing software and services that help companies reduce
costs, improve response rates and shorten sales cycles by automating and
enhancing their sales and marketing communications.  MindArrow's
patent-pending technologies instantly deliver HTML, video, audio, Flash and
PDF documents to combine the excitement of interactive multimedia with the
in-depth information of digital documents.  MindArrow's integrated
communications platform allows businesses to create, manage, deliver and track
complete email marketing campaigns and individual 1-to-1 sales communications
using multimedia messages that are engaging, personalized, measurable, and
consistently branded.
    MindArrow's rapidly growing customer base includes over 100 leading
companies including Oracle, Northwest Airlines, Accenture (formerly Andersen
Consulting), Grey Direct, Johnson & Johnson, Toyota, Ceridian, US Bank,
Marriott and the NBA (National Basketball Association).  MindArrow's solutions
augment traditional customer relationship management (CRM) systems by
establishing a more effective line of communication between a company and its
customers -- using the right media to deliver the right message at the right
time.

    Certain statements contained in this press release may be deemed to be
forward-looking statements under federal securities laws, and the company
intends that such forward-looking statements be subject to the safe-harbor
created thereby.  The company cautions that these statements are qualified by
important factors that could cause actual results to differ materially from
those reflected by the forward-looking statements.  Information on these and
additional factors that could affect MindArrow Systems and its financial
results is included in the company's annual report on Form 10-K for the year
ended September 30, 2000 and its other periodic filings with the Securities
and Exchange Commission.  MindArrow Systems undertakes no obligation to
publicly update or revise any forward-looking statements, whether as a result
of new information, future events or otherwise.