Subaru Debuts 2002 Impreza WRX Advertising

    CHERRY HILL, N.J., March 19 Subaru of America, Inc. (SOA)
a pioneer of crossover all-wheel drive vehicles designed for the active
lifestyle driver, today launched a new advertising campaign for the new 2002
Subaru Impreza WRX.  Part of the new "Driving Performance" marketing effort
targeting driving enthusiasts ages 25-35, the campaign was created by Temerlin
McClain, Dallas.

    Combining dramatic close-up footage of the WRX with a vivid "soundscape"
featuring the actual sounds of the car being put through its paces, the
advertising captures the exhilaration of the WRX driving experience.

    "We aimed for emotional appeal, capturing the sights, sounds and sensation
of driving the new Impreza WRX.  The car's performance speaks for itself,"
said Subaru VP of Marketing, Bill Cyphers.  "Impreza WRX will enable Subaru to
redefine performance on our own terms, combining power with All-Wheel Drive
control for a one-of-a-kind driving experience."

    To showcase its exceptional performance, the commercials called for the
WRX to be driven aggressively, with a professional racing driver at the wheel.
Sophisticated cameras placed in, on and even under the car captured its every
detail -- from the gauges, four-wheel independent suspension and rotating half
shafts.  Microphones were similarly placed throughout the car to record the
distinctive sound of the "boxer" engine, the "whoosh" of air being released
from the turbocharger and tires griping the asphalt in a dramatic display of
All-Wheel Drive performance.

    "This is a campaign squarely targeted at those who love to drive,
immersing them in the experience of being in the cockpit of the WRX," said
Temerlin Mclain CEO and Executive Creative Director, Dennis McClain.

    The three TV commercials in the campaign, titled Flying, Rally Spirit and
Can't Touch This, will appeal to enthusiasts as well as invite new audiences
to discover the performance side of Subaru All-Wheel Drive.  Flying documents
the thrilling acceleration of a 2.0 liter, 227 horsepower, turbocharged
engine.  Can't Touch This shows viewers that all performance cars are not
created equal.  Rally Spirit pays homage to the championship-winning Subaru
World Rally Car which inspired the new Impreza WRX.  In each case, the viewer
is reminded that the unique combination of power and control places the All-
Wheel Drive Impreza WRX in a class by itself.

    This All-Wheel Drive performance story is reinforced in print, with
headlines including "If it Didn't Have All-Wheel Drive, It'd Be Like Any Other
Car That Does 0 to 60 in 6.4 Seconds," and "The New Subaru WRX Stays Glued To
The Road.  But You'll Swear You're Flying."

    The television spots will air primarily on cable networks including ESPN,
ESPN 2, TBS, Comedy Central, VH1, Discovery Channel, E! and Speedvision.
Print ads will appear in USA Today, Esquire, ESPN (The Magazine), Maxim, Men's
Health, GQ, and Rolling Stone.  Subaru will augment print exposure with
insertions in leading automotive enthusiast publications including Car and
Driver, Road & Track, Motor Trend, Sport Compact Car, Super Street and Max
Power.  Longtime Subaru spokesperson Paul Hogan will continue to appear in
advertisements for Subaru Outback and Forester models.

    A World Class Performer

    Available in Sedan and Sport Wagon models, the 2002 Subaru WRX features
the full-time Subaru All-Wheel Driving System for optimal grip on all types of
road surfaces.  Since its official debut in January at the 2001 North American
International Auto Show in Detroit, Subaru dealers have recorded more than
1,200 retail orders for WRX.  WRX models will be available in Subaru showrooms
beginning this week.