Polk Names Martini Managing Director of North American Eastern Region

    WOODCLIFF LAKE, N.J., March 16 Jeff Martini has been named
managing director of Polk's North American Eastern Region unit, responsible
for overseeing information and consulting service teams in New Jersey, Ohio
and Michigan that provide products and services to import automotive
manufacturers including BMW, Mercedes-Benz and Porsche.  The announcement was
made by Stephen Polk, chairman and chief executive officer of the Polk
Company.
    (Photo:  http://www.newscom.com/cgi-bin/prnh/20010104/DETH036LOGO )
    Martini has been with the Polk organization for 14 years, serving in a
variety of capacities, including, most recently, director of business
development.  Before that, he served as director of database marketing
services for National Demographics & Lifestyles, a Polk subsidiary.  Before
joining Polk, Martini spent nine years with the Minolta Corporation where he
held a variety of marketing research, advertising and public relations
positions.
    Martini has served as an associate professor of marketing and advertising
at Rockland Community College in Suffern, N.Y., and also has lectured to
students at Miami University of Ohio as part of the American Marketing
Association's executive fellowship program.
    Martini earned a master's degree in business administration with an
emphasis in marketing from Fairleigh Dickinson University in Teaneck, N.J.,
and bachelor's degrees in finance and organizational behavior from Rider
University in Lawrenceville, N.J.  Martini and his family reside in Allendale,
N.J.

    About Polk
    Polk has served the automotive industry for nearly 80 years and is the
longest standing curator of automobile records in the United States.  Founded
in Detroit in 1870, Polk launched its motor vehicle statistical operations in
1922 when the first car registration reports were published.  It now provides
automotive solutions to nearly every segment of the motor vehicle industry as
an analytical consultant and statistician, as a provider of database-marketing
services, as a supplier of vehicle histories and as a data enabler for
geographic information systems.  Based in Southfield, Mich., Polk is a
privately held global firm, currently operating in Australia, Canada, China,
France, Germany, Holland, Spain, the United Kingdom and the United States.