ASG Renaissance, a National Minority-Owned Communications Firm, Opens for Business in Southern California

    LAKE FOREST, Calif., March 14 ASG Renaissance, a leading
woman- and Hispanic-owned communications firm, has established a new business
enterprise and opened an office in Orange County, Calif. -- an area where
several major automotive companies have recently moved or expanded their
operations.
    Renaissance Creative Group -- the newest public relations and creative
business enterprise of Michigan-based ASG Renaissance -- is located in Lake
Forest, Calif.  The group services a wide range of automotive, technology and
consumer clients that include Ford Motor Company, Lincoln Mercury, and Eizo
Nanao Technologies, Inc.
    "We are excited to be doing business in Southern California and are
looking forward to expanding our West Coast client base," said Lizabeth
Ardisana, CEO and principal owner of ASG Renaissance.  "Not only is Orange
County a hub of high-tech business, but it is quickly becoming the No. 2
automotive capital, and we believe the growth potential in this area is
unlimited."
    Renaissance Creative Group is comprised of members from the Michigan
office and the award-winning Santa Ana, Calif. advertising agency Back Bay
Communications, which was recently acquired by ASG Renaissance.  The
collective efforts of both Back Bay Communications and ASG Renaissance have
resulted in a complementary skill set and a near seamless transition not only
to the new office, but in providing uninterrupted client service.
    "After meeting with the Back Bay team, it seemed natural that we would
work together to become a creative force in Southern California," said Howard
Hampton, executive director of Renaissance Creative Group and part-owner of
ASG Renaissance.  "With Back Bay's local ties and ASG Renaissance's national
scope, Renaissance Creative Group is positioned to provide clients with a full
spectrum of communications and creative services."
    The firm offers a wide range of services that include public relations,
event management, marketing, advertising, creative design, and web consulting
and design.
    Renaissance Creative Group is an enterprise of ASG Renaissance, a woman-
and Hispanic-owned firm that specializes in technical and communication
services.  Founded in 1987, ASG Renaissance is headquartered in the Metro-
Detroit area and offers expertise in the areas of Public Relations, Design and
Creative Services, Information Technology Staffing and Services, Engineering
Staffing, Project/Program Management, Marketing, Consulting and Minority
Supplier Assistance Programs.
    In California, Renaissance Creative Group is located at 21062 Bake
Parkway, Suite 100, Lake Forest, CA 92630, phone 949-465-1600, fax
949-465-1611.  In Michigan, Renaissance Creative Group is located at 290 Town
Center Drive, Suite 624, Dearborn, MI 48126, phone 313-336-3770, fax
313-336-3094.