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Competitive Insurance Rate Comparison Latest Customer Value-Add to Autobytel.ca

    TORONTO--March 14, 2001--

Partnership With Insurancehotline.com Enables Real-Time Comparison-Shopping for Canadian Consumers

    Autobytel.ca (www.autobytel.ca), the premier Canadian automotive e-commerce service, now enables customers to compare a broad selection of competitive insurance rates at the click of a button, thanks to a partnership with Insurancehotline.com.
    Currently available for Ontario residents, Autobytel.ca has plans for future expansion of this option into other provinces.
    "Autobytel.ca offers consumers a convenient, straightforward solution to the traditional car-buying process, including complete selection, hassle-free service, and the security of highly competitive pricing," said Richard Wannenmacher, director of Operations, Autobytel.ca.
    "As we continue to develop Autobytel.ca as the ultimate online destination for Canadian car buyers, partnering with Insurancehotline.com provides yet another avenue of choice and information for our customers, completely accessible from the comfort of their own homes."
    With the simple click of a button, Autobytel.ca customers can opt to fill out a request form and instantly receive rate comparisons from a pool of over 35 insurance companies in Ontario. Insurancehotline.com will provide Autobytel.ca customers with the necessary contact information to follow up with the insurance company of their choice.
    "Insurancehotline.com is thrilled to be partnering with the internationally recognized leader in online automotive commerce," said Lee Romanov, president, Consumer's Guide to Insurance. "Autobytel.ca will be an excellent tool through which we can reach Ontario residents that are in search of a fair, competitive insurance rate for their new car purchase."

    About Insurancehotline.com

    Insurancehotline.com is a service offered through The Consumer's Guide to Insurance Inc. The Consumer's Guide to Insurance has provided a free Canadian auto insurance rate comparison service for drivers since 1995.
    Widely featured in press and on T.V., this independent company operates both a phone enquiry system (416/686-0531) and a Web site (www.insurancehotline.com) which, upon receiving brief driving and auto information from the consumer, compares over 35 auto insurance companies' rates and instantly provides the three lowest rates, as well as those companies' names and phone numbers.
    The company is owned and operated by Romanov and is not aligned with any insurance company or brokerage.

    About Autobytel.ca

    Launched in 1996, Autobytel.ca (www.autobytel.ca) is a nationally branded, Internet-based, purchasing program for new and pre-owned vehicles in Canada, featuring manufacturer suggested retail pricing, vehicle specifications, professional and consumer reviews, and safety information.
    Through Autobytel.ca, consumers can submit a free purchase request for their vehicle of choice, and experience a quick, competitively priced, no-hassle, no-haggle buying experience with an Accredited Autobytel.ca Dealer. Autobytel.ca's Accredited Dealer Network includes dealerships across Canada and represents every major automotive manufacturer.
    Autobytel.ca is a wholly owned subsidiary of the acknowledged global leader in online automotive commerce, autobytel.com inc. . In 2000, Autobytel.com was ranked No. 1 in Dealer Satisfaction with Online Buying Services for the third year in a row(a).

    (a) J.D. Power and Associates 1998-2000 US Dealer Satisfaction With Online Buying Services Study(SM). 2000 study conducted among dealership Internet specialists who completed 2,144 evaluations of individual services. www.jdpower.com.

    The statements contained in this news release that are not historical facts are forward-looking statements under the federal securities laws. These forward-looking statements are not guarantees of future performance and involve certain risks, uncertainties and assumptions that are difficult to predict. Actual outcomes and results may differ materially from what is expressed in, or implied by, such forward-looking statements. Autobytel.com undertakes no obligation to update publicly any forward-looking statements, whether as a result of new information, future events or otherwise. Among the important factors that could cause autobytel.com's actual results to differ materially from those expressed in, or implied by, the forward-looking statements are changes in general economic conditions, increased or unexpected competition, changes in A.I.N. Corp.'s financial performance, and other matters disclosed in autobytel.com's filings with the Securities and Exchange Commission. Investors are strongly encouraged to review the company's annual report on Form 10-K for the year ended Dec. 31, 1999, and quarterly reports on Form 10-Q on file with the Securities and Exchange Commission for a discussion of risks and uncertainties that could affect operating results and the market price of the company's stock.

    For more information and to arrange interviews with Autobytel.ca executives, customers and Accredited Autobytel.ca Dealers, contact:

    Melanie Webber
    Autobytel.com
    949/862-3023
    melaniew@autobytel.com

    For information on Insurancehotline.com or Consumer's Guide to Insurance, contact:

    Lee Romanov
    Consumer's Guide to Insurance
    416/699-4378
    lromanov@insurancehotline.com