ASG Renaissance Opens Southern California Office

    DEARBORN, Mich., March 14 ASG Renaissance, a local woman-
and Hispanic-owned communications and technical services firm, has established
a new business enterprise in Orange County, Calif. -- an area where several
leading automotive companies have recently moved or expanded their operations.

    Renaissance Creative Group -- the renamed public relations and creative
business enterprise of ASG Renaissance -- has opened an office in Lake Forest,
Calif. to complement its Dearborn, Mich. office.  The group, formerly known as
ASG Renaissance Public Affairs, services a wide range of automotive,
technology and consumer clients that include Ford Motor Company, Lincoln
Mercury, Ecostar, Motor City Solutions, the Detroit Police Department, Eizo
Nanao Technologies, Inc., and Integral Solutions, Inc.

    "We are excited about doing business in Southern California and are
looking forward to expanding our West Coast client base," said Lizabeth
Ardisana, CEO and principal owner of ASG Renaissance.  "Many people believe
that Orange County is quickly becoming the No. 2 automotive capital, and we
are proud to be one of the first suppliers to follow that trend."

    Renaissance Creative Group's Lake Forest office is comprised of members
from the Michigan office and the award-winning Santa Ana, Calif. advertising
agency Back Bay Communications, which was recently acquired by ASG
Renaissance.  The collective efforts of both Back Bay Communications and ASG
Renaissance have resulted in a complementary skill set and a near seamless
transition not only to the new office, but in providing uninterrupted client
service.

    "After meeting with the Back Bay team, it seemed natural that we would
work together to become a creative force in Southern California," said Howard
Hampton, executive director of Renaissance Creative Group and part-owner of
ASG Renaissance.  "With Back Bay's local ties and ASG Renaissance's national
scope, Renaissance Creative Group is positioned to provide clients with a full
spectrum of communications and creative services."

    Renaissance Creative Group offers a wide range of services that include
public relations, event management, marketing, advertising, creative design,
and web consulting and design.