The Auto Group Awards D'Arcy Product Advertising Assignment

    DETROIT, March 13 The Auto Club Group, the holding company
for the 3.3 million members of AAA Michigan, AAA - Chicago Motor Club, AAA
Nebraska and AAA Wisconsin has selected D'Arcy Masius Benton & Bowles, Detroit
to provide advertising support for its membership, travel and insurance
products.  Chuck Podowski, President and CEO of The Auto Club Group, said that
"the assignment is an important step to increase awareness of AAA and promote
the strength of our products and brand in each of our club territories."
    "We are a member services company offering an incredible range of products
-- from insurance of all types to financial services to travel and
entertainment and road services.  We have an immense opportunity to leverage
the AAA brand name by promoting our many products and services to members in
these markets and beyond," added Podowski.
    Mark S. Lee, Auto Club Group Vice President, Strategic Planning and
Marketing, said D'Arcy was selected because of its ability to think
strategically concerning the AAA brand.  "Their strategic development process
and resulting direction supporting our products and services were on target,"
Lee said.  "They brought us a fresh perspective that we believe will be
invaluable going forward."
    D'Arcy Detroit President Patrick Sherwood said, "We are delighted with
this assignment.  AAA is one of the great brands."
    D'Arcy Masius Benton & Bowles (http://www.darcyww.com ) is one of the world's
leading communications companies, building leadership brands for clients like
Procter & Gamble, General Motors, M&M Mars, The Coca-Cola Company, Philips,
Ernst & Young and TransWorld Airlines.  With worldwide billings of $6.2
billion, D'Arcy has 6,000 staff members in 131 offices in 75 countries around
the world.  D'Arcy is part of the B COM3 Group (http://www.bcom3group.com ), a top-
tier global advertising and diversified marketing services holding company.