SplitTheDifference, Inc. Announces European Customer, Bid-Commerce Scandinavian ASP Pioneers the Use Of Automated Negotiations Technology in Europe

    NEW HAVEN, Conn., March 13 SplitTheDifference, Inc. (SPD)
today announces a commitment to supply negotiation technology to Bid-Commerce
of Sweden.  The patent-pending SplitTheDifference(SM) solution will complement
the existing Bid-Commerce transaction platform.  Bid-Commerce is currently
operating on industry standard architecture.  Deployment is scheduled for June
2001 and, consistent with SPD's negotiation protocol, terms have been kept
confidential.
    "A few industry-backed exchanges drive the majority of eCommerce traffic,"
said SPD's President, R.S. Ophir "and those eMarketplaces comprise our best
customers.  Our economists designed the SplitTheDifference solution so that
buyers and sellers are always happy, our engineers built a black box that's
easy to plug and play."
    Anticipating that European Exchanges will significantly improve upon the
U.S. model, Bid-Commerce will be the first European exchange to offer next
generation negotiation technology to its customers.
    According to Peter Stevrin, CEO of Bid-Commerce, "SPD's automated
negotiation technology will complement our existing platform.  Currently no
one else offers multidimensional transactions with instantaneous results."

    ABOUT -- SplitTheDifference, Inc.  Providing a high-end solution for B2B
exchanges, SplitTheDifference software converts traffic into revenues.
Patent-pending technology allows eMarket-makers to close deals in thin
markets-maximizing surplus for buyers and sellers.  Complementing auctions,
catalogs, and RFP/RFQ solutions, SplitTheDifference solutions are customized
to meet the needs of eCommerce players.  The team includes world-renowned
experts in economics, negotiation, strategy, auctions and game theory.

    CONTACT:
    Michael C. Trefz
    Director of Business Development
    SplitTheDifference, Inc.
    203.776.4455
    trefz@splitthedifference.com
    http://www.splitthedifference.com

    ABOUT -- Bid-Commerce intends on providing Scandinavia as well as the rest
of Europe with a full suite of transaction platforms.  Bid-Commerce is
currently pioneering the B2B efforts in Scandinavia; they are the first
company to offer auction technology through a proprietary marketplace as well
as through an ASP model.

    CONTACT:
    Jesper Stevrin
    Managing Director
    Bid-Commerce
    +46 8 66 44 755
    jesper@jobado.com
    http://www.bid-commerce.se