44% of Consumers Will Buy Next Car Online Says
just-auto.com
LONDON, March 13 http://www.just-auto.com -- The whole
automotive eco system is undergoing massive change. Consumers are now armed
with information retrieved online and manufacturers have changed their
distribution model from "push" to "pull".
As seen in the report, "Automotive b2b - Strategic threats and
opportunities in the automotive supply chain," at
http://just-auto.com/store/products_detail.asp?art=10528&lk=prn59 the
automotive industry has been one of the first sectors to see the opportunities
created by the Internet to restructure the supply chain.
Worldwide, consumers are using the Internet for information and knowledge
and are increasingly looking to side step the existing manufacturer controlled
distribution channels.
In two years time, 65 million households across Europe will have access to
the web either via PC or digital television, but will this mean more cars will
be bought online? According to a recent survey conducted by market
intelligence specialists, CarPriceCheck.com, although 44% of the buying public
said that they would buy their next car online, the traditional dealer still
retains an unrivalled role in the car buying process with 76% of all Internet
sourced sales being directed through them. The same survey also concluded
that those that did buy online would purchase from the manufacturer, which is
good news for them.
The just-auto.com/Auto Business report considers the implications of the
Internet in terms of:
* It's impact on the b2b supply chain
* BTO (build to order)
* The role and structure of b2b exchanges
As the Internet is revolutionising the automotive industry so quickly,
just-auto.com is selling the report, together with six updates over the next
12 months. These will analyse:
* Supply Chain Management and its implementation
* Studies of the financial implications of b2b initiatives
* BTO - when will it become Internet driven?
* b2b developments - will this drive the evolution of a new business
model?
For the full summary and to buy the report with six updates see:
http://just-auto.com/store/products_detail.asp?art=10528&lk=prn59
just-auto.com is the premier online portal for automotive industry
professionals worldwide. Targeted specifically at industry and business
professionals the site provides a single point of reference for independent
automotive industry information.