GPS USED FOR ADVERTISING ACCOUNTABILITY, AIN'T TECNOLOGY GRAND?

     Driving the Message Home ... FreeCar Mobile Advertising is Effective

    LOS ANGELES, March 12 FreeCar.com, creator of an
innovative new form of mobile advertising, is leading the way to establishing
their medium through the use of @Road FleetASAP(SM), a
Web-based mobile resource management solution powered by @Road LocationSmart
technology.  FreeCar.com tracks the productivity and accountability of their
advertisers' fleets using @Road FleetASAP, which verifies the location, speed,
route and total mileage of each vehicle providing advertisers with
quantifiable impression rate results.
    "The @Road fleet tracking systems allow us to produce very specific
impression rate reports for each campaign and a quality control mechanism over
our drivers," said Keith Powers, co-founder of FreeCar.com.  "By using the
systems we are able to pinpoint the exact exposure that our advertisers'
fleets receive.  This is a huge value-added service for our clients.  We have
been working with @Road for over a year now and are extremely pleased with the
quality of the systems and the data they generate."
    "We are pleased to partner with FreeCar.com and provide an effective and
affordable tracking system for advertisers' vehicles," said John Lankes, vice
president of product management for @Road.  "We believe that our LocationSmart
platform is one of the leading mobile resource management solutions that
enable users to track vehicles anytime anywhere via the Internet."
    FreeCar.com incorporates the data collected by FleetASAP into CPM (cost
per thousand) and DEC (daily effective circulation) reports that provide
advertisers with a tool to monitor the ongoing progress of their campaign.
FreeCar.com also has a patent pending entitled "Systems and methods to
increase the efficiency of outdoor advertising and the reduction of the idle
capacity."

    Based in Fremont, Calif., @Road is a publicly traded company that provides
location-enhanced wireless Internet solutions for mobile resource management.
Its patented LocationSmart technology platform combines wireless, positioning
and XML technologies with the Internet into a fully integrated network that
supports the delivery of location-enhanced wireless Internet services for
businesses and mobile professionals.

    Based in Los Angeles with offices in New York and Japan, FreeCar.com's
wrapped vehicles are the newest innovations in alternative out-of-home
advertising, providing advertisers an interactive and visual marketing tool
with which to reach their audiences.  The company offers advertisers the
opportunity to wrap their name and logo around a vehicle model of their
choice, driven by a driver of their choice.  From retail chains to consumer
products and brokerage houses, FreeCar has a vehicle and driver to match each
advertiser's reach and target audience.  Existing advertisers include Lycos,
Thom McAn, Sega, USA Films-"Traffic", Rawlings Golf, Jamba Juice, Andersen
Consulting and Taco Bell.  To find out how to become an advertiser, or to sign
up as a driver, visit http://www.FreeCar.com.  For more information or to schedule an
interview, please contact Joanne Licausi at (619) 234-0345 or via email at
licausi@formulaPR.com.

    @Road, the @Road logo, FleetASAP and LocationSmart are trademarks and/or
service marks of At Road, Inc.  All other trademarks are the property of their
respective owners.