MyRepairShop Retains Bates Churchill Public RelationsHOUSTON--March 7, 2001--Houston-based MyRepairShop Inc., today announced it has retained Bates Churchill Public Relations, an operating unit of Bates Southwest, to develop and implement a national public relations program geared towards independent automotive repair shop owners.
"Bates Churchill has the resources and knowledge to help position MyRepairShop as the premier advocate for independent repair shop owners," said Brad Hays, CEO of MyRepairShop. "We're using the power and accessibility provided by the Internet to deliver a national network that connects shop owners to aftermarket providers and business resources that are specific to running an auto care service center. Our vision is to create an environment that fosters efficiency and productivity for repair shops. Bates Churchill and other business partners are playing a critical role in helping us achieve this vision."
The agency's assignment includes national media relations, trade show support and ongoing communications counsel.
"MyRepairShop's offering is designed specifically for the independent repair shop owner, unlike their competitors," remarked Judi Martin, president of Bates Churchill Public Relations. "The company can truly add value by efficiently providing the necessary business resources and services in addition to Internet-driven parts ordering and procurement. We are eager to promote their efforts to simplify business and improve productivity for the repair shop owner."
MyRepairShop makes it easier for shop owners, parts distributors and other industry providers of the automotive aftermarket to do business by providing links and information on its Web-based portal, www.myrepairshop.com. As a network member, independent repair shop owners have quick and easy access to business and technical resources, which enables them to increase bay productivity and profitability.
About Bates Southwest
Bates Southwest, one of the largest advertising and public relations agencies in Houston, is part of Bates USA, the global headquarters of Bates Worldwide. Specialized operating units within Bates Southwest include Bates Corporate Design Group, Bates Churchill Public Relations, Bates Churchill Advertising for business-to-business clients, and Bates Churchill Investor Relations. Bates Worldwide, the U.S.P. agency, is one of the largest advertising and integrated marketing communications networks in the world, with 156 offices in 70 countries and billings of approximately $7.7 billion.
Headquartered in Houston, Texas, MyRepairShop provides a one-stop source of products and resources for independent auto repair shop owners to effectively streamline and manage their business, and efficiently service vehicle owners. MyRepairShop has strategic alliances with some of the industry's leading distributors and automotive industry specialists. The company's Internet model facilitates communication and relationship-building throughout the aftermarket supply chain. For more information, visit www.myrepairshop.com or call 877/804-5510.