Edmunds.com Uses Virage Platform to Bring
Automotive Information to Life
CNET Networks' CNET Media Productions and Virage Team Up to Add Streaming
Video to Edmunds.com Auto Information Website
SAN MATEO, Calif., March 6 Virage, Inc. , a
leading provider of software and services that enable video for strategic
online applications, announced today that Edmunds.com, Inc., in conjunction
with CNET Media Productions, a division of CNET Networks, Inc. ,
is using the Virage Internet Video Application Platform to add streaming
automotive videos to the Edmunds.com vehicle information website.
Edmunds.com, the Web's leading consumer resource for unbiased automotive
information, is relying on the Virage platform as the foundation for a
flexible and dynamic video publishing solution for their website.
CNET Media Productions offers custom-produced video products and services
for high-tech and Internet companies who want to create standout video content
and programming. CNET Media Productions works under the guidance of
Edmunds.com's editorial staff to create informational videos, then uses the
Virage platform and SmartEncode(TM) process to publish the streaming videos to
the Edmunds.com site. The flexibility of the Virage platform meets the needs
of both entities by allowing CNET to create and publish video to the site
while adhering to the requirements and existing style of Edmunds.com.
"The Virage platform and CNET's broadband programming takes our editorial
coverage one exciting step further by bringing auto shows and vehicles to
life, and offering our visitors helpful how-to segments," said Glenn McClanan,
Edmunds.com's director of Broadband Initiatives. "The introduction of
streaming video enables us to easily add richness and value, further
empowering, educating and engaging our users."
"This is an example of how the Virage platform can be adapted to meet the
needs of any company in order to reach a particular goal," said
Carlos Montalvo, CMO of Virage. "In this case, Edmunds.com was looking to
expand the value of their informational website through the addition of web-
based video. Virage technology enabled a progressive exchange between CNET
Media Productions and Edmunds.com to ensure that this goal could be
accomplished. In the end, Virage's flexibility allows the freedom for both
CNET Media Productions and Edmunds.com to create and publish the videos in a
manner that makes both companies comfortable and satisfied, all the while
expanding the amount of information that a user can gather due to this multi-
faceted affiliation."
About CNET Media Productions
CNET Media Productions (CMP) helps technology and Internet companies
explain their products and services more effectively with cutting edge
broadband content. Services include video for sales conferences, trade shows,
investor relations and internal communications. The award-winning CMP team of
seasoned writers, producers, editors and camera crews utilizes CNET's
broadcast facilities, enabling cost effective and professional productions.
About Edmunds.com
Headquartered in Santa Monica, CA, Edmunds.com ( http://www.edmunds.com )
is the Internet's pioneer and leader in providing free, third party automotive
information, tools and services for consumers. Edmunds.com empowers,
educates, and engages visitors by providing them with straightforward
information on key aspects of buying, selling, and owning a vehicle. Visitors
are also provided extensive automobile reviews, consumer information, safety
updates, incentive and rebate news, expert analysis of developments in the
automotive world, and the Town Hall, an interactive community of more than
500,000 active members. Edmunds.com was ranked number one in the Survey of
Car-Shopping Web Sites as reported by The Wall Street Journal, rated number
one automotive and second overall web site in the Dialscore loyalty study
above Yahoo!, Amazon and Mapquest, was named as one of Yahoo! Internet Life's
50 Most Incredibly Useful Sites, one of Money's 50 Most Useful Financial
Websites, and is regularly mentioned as a valuable resource in these and other
publications.
About Virage, Inc.
Headquartered in San Mateo, California, Virage is the leading provider of
solutions that enable video for strategic online applications. The Virage
Internet Video Application Platform transforms video into an effective online
medium that is easy to publish, manage and distribute on the Internet or
corporate intranets. The Virage platform provides content owners with the
complete infrastructure for seamlessly integrating streaming video into
business, entertainment and information applications. From ABC to Yahoo! over
200 customers across a broad range of markets have turned to Virage to help
them improve production efficiencies and create new revenue opportunities with
video. Contact Virage at http://www.virage.com/ or 650-573-3210.
This press release contains "forward-looking" statements about the
products and services of Virage, Edmunds.com and CNET, as that term is used in
Section 21E of the Securities Exchange Act of 1934. Forward-looking
statements are denoted by such words as "will," "intends to" and similar terms
and phrases. These types of statements address matters that are subject to
risks and uncertainties which could cause actual results to differ materially.
In addition, our forward-looking statements should be considered in the
context of other risk factors discussed in our filings with the Securities and
Exchange Commission, including our Registration Statement on Form S-1, as
amended, available online at http://www.sec.gov . All forward-looking
statements are based on information available to the company on the date
hereof, and the company assumes no obligation to update such statements.
NOTE: Virage and VideoLogger are registered trademarks and the Virage
logo, Virage Application Server and SmartEncode are trademarks of Virage, Inc.
Other company product and service names may be trademarks or service marks of
others, and are hereby acknowledged.
