Volkswagen Announces Major Motion Picture Show To Tour Through College Campuses

    AUBURN HILLS, Mich., March 5 Young scholars on a tight
budget be on the look out.  Volkswagen of America, Inc. has hit the road for
the fourth time with its marketing initiative designed to appeal to cash
strapped college students.  Named "The Major Motion Picture Show," this
program helps bring the brand to college students and helps convey the
attractive option of Volkswagen Certified Pre-Owned vehicles.  And best of
all, it's free fun.
    The Major Motion Picture Show is a touring mobile movie theater and
entertainment festival slated to visit eighteen U.S. colleges throughout the
spring.  Students can view a movie, enjoy free food and drinks, and pick up
cool Volkswagen-branded merchandise.  The festival features interactive
activities including a rock-climbing wall, Midtown Madness video game, and a
virtual reality test-drive game that allows students to experience what it's
like to be a VW "Driver."  Also on site at the festival will be Trek Bicycles,
with their mobile demo truck and 20 demo bikes for students to check out.
    Local Volkswagen dealers will be on hand to answer questions about the
Volkswagen brand and vehicles.  They will explain how Volkswagen cars can be
accessible to those on a college budget through the purchase of a Volkswagen
Certified Pre-Owned vehicle.
    "We see this program as an opportunity to connect our brand to a very
important consumer," said Heidi Korte, manager of Volkswagen Promotions.  "For
students considering their first car purchase, the Volkswagen Certified Pre-
Owned vehicle gives them just what they're looking for -- affordability,
quality and a car that matches their lifestyles."  New this semester, students
can enter to win a two-year lease on a Certified Pre-Owned New Beetle; the
winner will be chosen at the end of the tour.
    Volkswagen Certified Pre-Owned vehicles are low in mileage and in
excellent condition.  To qualify as a Volkswagen Certified Pre-Owned vehicle,
each must pass a 112-point certification inspection administered by a
qualified Volkswagen technician.  Each car is backed by a two-year or 24,000
mile warranty, whichever comes first.
    The Major Motion Picture Show is scheduled to visit colleges in the
following markets: Atlanta, Baltimore, Boston, Chicago, Cleveland, Columbus,
Detroit, Las Vegas, Los Angeles, Minneapolis, New York, Orlando, Philadelphia,
Providence, Raleigh/Durham, Seattle, and Washington, D.C.  The tour runs from
mid-February through early May of this year.
    Founded in 1955, Volkswagen of America, Inc. is headquartered in Auburn
Hills, Mich., and is a wholly owned subsidiary of Volkswagen AG.  It markets a
full line of Volkswagen vehicles through a network of over 700 dealers in the
United States and Canada.