Ford Names Codina to Key Marketing Position

    DEARBORN, Mich., March 5 Francisco Codina, president of
Ford Argentina, was named today Ford Motor Company general marketing
manager, Ford Division.
    Codina, who joined the company in 1977 in New Orleans, has put his stamp
on Ford Motor Company's marketing efforts.  He is credited with establishing
brand marketing in Argentina and Mexico, where he was marketing director from
December 1994 to March 1997.  He also led the then-Ford Customer Service
Division's "Fix-it-Right" campaign to improve customer service at dealerships.
Codina held a number of field assignments in the United States prior to his
service in Mexico and Argentina.
    Codina replaces George Murphy, who recently resigned.  Codina will report
to James O'Connor, Ford Motor Company vice president and president of Ford
Division.
    "Cisco understands the connection between our customers and our brands,"
said O'Connor.  "He also worked very closely with dealers in each of his
markets.  He brings a global perspective and a wealth of experience to his new
position."
    Codina, 49, will be responsible for development and implementation of
marketing strategies and programs for all Ford brand cars, trucks, sport
utility vehicles and minivans sold in the United States.
    Codina holds a bachelor's degree in Marketing from the University of
Alabama.