AAA Chooses Element K as Exclusive, Internal E-Learning Provider

    ROCHESTER, N.Y.--March 5, 2001--Element K, a leading e-learning company serving global Fortune 1000 companies, today announced it has entered an exclusive three-year agreement with AAA to provide its e-learning solutions to AAA's U.S. and Canadian corporate offices and clubs.
    Under terms of the agreement, employees of AAA will be able to access Element K online courseware that provides multiple learning modes using an open-based, flexible architecture. Element K's platform will allow AAA to leverage some of the industry's most advanced content, as well as award-winning instructional design techniques, advanced simulations, real-time 24x7 collaboration with subject matter experts, online workshops, self-paced tutorials and Web-based instructor-led classes.
    "In an effort to continually improve member service, AAA is committed to providing ongoing educational support for its geographically dispersed network of associates," said Marshall L. Doney, vice president of AAA Automotive Services. "Element K offers AAA the widest range of courses and learning modes from desktop applications, information technology, business management skills, workplace safety training, Cisco certification and telephony training.
    A pioneer in computer training, courseware development and Web-based learning, Element K offers more than 1000 information technology and business courses designed exclusively for the Web. Element K training solutions address the strategic objectives of businesses and individuals by providing them with efficient, flexible and cost-effective methods of acquiring knowledge and skills, and enables them to expand their competencies and improve their productivity.
    "AAA is one of the largest and most respected organizations in the country and we are honored to have the opportunity to be the provider of e-learning solutions to its employees " said Terry Nulty, president of Element K. "We look forward to introducing them to the many benefits of e-learning and believe our methodologies and vast array of content will enable them to expand their skills and boost their productivity in countless ways."

    About AAA

    As the nation's largest motoring and leisure travel organization, AAA provides its nearly 44 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax paying AAA has been a leader and advocate for safety and security of all travelers.

    About Element K

    Founded in 1982, Element K (formerly Ziff-Davis Education) is a leading provider of corporate e-learning solutions for business and technology skills serving Fortune 1000 companies, universities, government organizations and individuals. A pioneer in computer training, courseware development and e-learning, the company offers more than 1000 information technology and business courses designed exclusively for the Web. Element K's engaging, integrated online training solutions feature instructor-led online courses, self-paced tutorials, a comprehensive reference library and dynamic interaction with experts and peers. The company also hosts an online learning environment integrated with a powerful learning management system. More information on the company can be found at www.elementk.com.