Ultra Motorcycle Launches New Model

    MIRA LOMA, Calif.--March 1, 2001--Ultra Motorcycle Co. announced its compilation of results from the 33rd Annual Dealernews International Powersports Dealer Expo held in Indianapolis on Feb. 17-19.
    As a result of the company's exhibition of motorcycles, UMC received approximately 60 new dealer inquiries during the event, which are currently being reviewed. The Dealer Expo was attended by nearly one-half of UMC's current dealer base, and those in attendance placed motorcycle orders at the show for approximately 200 units, totaling more than $4 million.
    On Feb. 16, UMC held its annual Dealer Conference prior to the opening of the Dealer Expo, where the company unveiled its newest model, the "Titanium Series 2."
    The "Titanium Series 2" shares similar features with the "Titanium Series 1," including a rubber-mounted drive train, a 113-inch S&S Cycle engine, five-speed transmission and inverted front-end. However, its differences include 6-gallon stretched gas tanks, cruiser-style handlebar, 18-inch front tire and wheel and uniquely styled longer rear fender with distinctive flip.
    The "Titanium Series 2" was well received at the show, and accounted for about 10% of the motorcycle orders placed during the Dealer Expo. The "Titanium Series 2" models are anticipated to be on dealer floors the first week in March.
    The company also debuted a limited-edition Ground Pounder ST, featuring customized paint and graphics and inverted front-end with carbon-fiber accents. Production of this model will be limited to 100 units, each individually numbered on a specially designed billet aluminum plaque mounted to the air-cleaner cover, and allocated one per dealer. Dealers placed orders for 30 of the limited edition models.
    During the UMC Dealer Conference, the company also recognized its dealers for outstanding achievements in motorcycle sales and service. The company presented awards to its top 10 dealers of 2000:

    Bikers Dream, Dallas
    V-Twin City, Pomona, Calif.
    Tombstone Cycles, New Smyrna, Fla.
    Ultra-Indian Hawaii, Honolulu
    Easyriders, Columbus, Ga.
    Bikers Dream, Santa Ana, Calif.
    Bikers Dream, Pueblo, Colo.
    Bikers Dream, Chambersburg, Pa.
    Staz's American Motorcycle, Henderson, Nev.
    (Tied) Proudfoot Motorcycle, Ft. Myers, Fla.; Bikers Alley, Wellington, Kan.; C&C Thunder Spartenburg, S.C.

    In addition to acknowledging its top 10 dealers, the company presented awards to Bikers Dream, South Toms River, N.J. for "Most Improved Dealership," and to Dick's Motorcycles, Murrieta, Calif., for "Best New Dealership."