Kia Continues With Strong Sales Numbers

    IRVINE, Calif., March 1 Kia announced today vehicle sales
of 12,665 for the month of February, an increase of 10 percent over February
2000.

    The Rio subcompact sedan led the way with 3,784 units sold, followed by
Sephia sales of 3,513.  The Optima midsize sedan continued its early success,
posting sales of 1,256 units in only its second full month on the market.  The
strong showing in February, following a successful January, has Kia's year-to-
date sales -- 25,178 units -- up 22% from 2000.

    Kia Motors America is the U.S. sales, marketing and service arm of Kia
Motors Corp. in Seoul, South Korea.

                             MONTH OF FEBRUARY          YEAR-TO-DATE
    Model                     2001        2000        2001        2000
    Optima                   1,256         n/a       2,913         n/a
    Rio                      3,784         n/a       7,072         n/a
    Sephia                   3,513       6,421       6,697      11,394
    Spectra                  1,367         n/a       3,099         n/a
    Sportage                 2,580       4,665       5,065       7,621
    Sportage 2-Door
     Convertible               165         306         332         520

    Total                   12,665      11,392      25,178      19,535