Ford Names Klug Vice President, Global Marketing

    DEARBORN, Mich., March 1 -_ Jan Klug, the architect of some
of Ford Division's most innovative advertising campaigns in the past two
years, was named today Ford Motor Company vice president _ Global
Marketing.
    Klug joined Ford as Ford Division's Marketing Communications Manager in
1998.  Ford Division is the largest automotive sales division in the world and
sold more than 3.5 million vehicles in calendar year 2000.
    At Ford Division, Klug led the unconventional marketing launch of the Ford
Focus _- beginning with the series of live and interactive television spots
featuring entertainers who resonate with youth, including Annabelle Gurwitch
and Ricky Martin.  Klug also was responsible for the successful "No
Boundaries" Ford Outfitters strategy, the integrated advertising campaign for
Ford Sport Utility Vehicle lineup.
    Klug also has worked to build strong partnerships with Ford dealer
advertising associations around the United States, achieving breakthroughs in
integrated national, regional and local media messages.  Automotive News named
her "Automotive Marketer of the Year" in 2000.
    Klug, 41, replaces James Schroer, who recently resigned.  She will report
to Robert L. Rewey, group vice president, Global Consumer Services and North
America.
    "Jan is an energetic and enthusiastic brand expert," said Rewey.  "She
knows how to grab the consumer's attention -_ and keep it.  All the fun and
innovative things you remember about Focus nearly two years after its launch,
you remember because of Jan.
    "And the 'No Boundaries' campaign that Jan developed with J. Walter
Thompson is so good that one of our competitors is copying it without
apology," Rewey said.  "That's a pretty telling measure of the campaign's
success."
    Klug will be responsible for leading the development of the corporate
positioning for Ford Motor Company's eight brands -_ Ford, Lincoln, Mercury,
Volvo, Mazda, Land Rover, Jaguar and Aston Martin.  She also will lead the
company's world-class marketing and global services, including marketing
research, media buying and placement, dealer education and training, and the
company's presence on the Internet.
    Prior to joining Ford, Klug was senior vice president and account director
at the Chicago office of Leo Burnett, U.S.A.  In that position, she was
recognized for her leadership in helping grow American brands like Hallmark
Cards, McDonald's and Pillsbury.
    A native of Chicago, Klug holds a bachelor's degree in Music and an M.B.A.
from the University of Illinois at Urbana-Champaign.  She lives in Ann Arbor,
Mich.

                              JAN KLUG BIOGRAPHY

    Jan Klug joined Ford as Marketing Communications Manager for Ford Division
in June of 1998.  She was responsible for developing and implementing
advertising and consumer marketing strategies for Ford Division and its car,
truck and sport utility nameplates.
    Klug joined Ford Motor Company after rising to senior vice president at
Leo Burnett U.S.A. Advertising in Chicago, Illinois.
    At Ford Division, Klug led the U.S. marketing launch of Focus, the "No
Boundaries" campaign for Ford's SUVs, and the marketing campaign for the
Escape SUV.  Klug also led Ford Division's focus on regional consumer
marketing.  Klug has been dedicated to building a strong partnership with
dealer advertising groups, which has led to consistent and compelling consumer
communication.  Klug was named "Automotive Marketer of the Year" by Automotive
News in 2000.
    A career at Ford is a natural match for Klug's passions.  A self-described
"gear head," she grew up in a family of car nuts.  "My grandfather was a Ford
dealer, and my dad, uncle and brothers were into anything with an engine that
went fast -_ go carts, motorcycles, even race cars.  Much to my mother's
chagrin, I ditched dolls for dirt bikes," she said.
    Klug's other passion is building brands with world-class advertising and
marketing.  She began her career at Leo Burnett in 1985 where she was
introduced to some of the world's strongest brands like Marlboro and Coca-
Cola.  She rose through the ranks working with the "uncommonly good" elves of
Keebler to the Pillsbury doughboy.