Ford Motor Company's February U.S. Sales Decline 11%
DEARBORN, Mich., March 1 U.S. customers purchased or
leased 303,657 cars and trucks from Ford, Mercury, Lincoln, Jaguar, Volvo, and
Land Rover dealers in February, down 11 percent from the same month a year
ago. Last February, the company set a February sales record of 354,380.
"As expected, February sales fell short of last year's record-setting
performance," said Bob Rewey, Ford Motor Company Group Vice
President, Global Consumer Services and North America. "Still, we remain
optimistic about the prospects for a 'soft landing' and healthy auto sales."
"Similar to January, the annual sales rate in February appears to be in
the mid-17 million range," Rewey continued. "That's a far cry from the 19
million sales rate in the first two months of 2000, but it is a very good
start -- better than we expected. In fact, it's looking more and more like
2001 could be the third best U.S. sales year in history."
Ford Motor Company truck sales were 178,309 and car sales were 125,348,
both down 11 percent.
The Ford Escape achieved its best sales month ever as 13,525 U.S.
customers took delivery of the all-new subcompact sport utility vehicle.
North American Production
Ford is adjusting its previously-announced first quarter North American
production plan upward by 10,000 units to 1,060,000 cars and trucks. The
company's first quarter 2001 North American production is down 210,000 units
(16%) compared with the first quarter 2000. In the second quarter 2001, the
company plans to produce 1,250,000 cars and trucks, down 69,000 units (5%)
compared with the second quarter 2000.
FORD MOTOR COMPANY FEBRUARY 2001 U.S. SALES
February Month DSR % February CYTD DSR %
2001 2000 Change 2001 2000 Change
Car and Truck Sales
By Brand
Ford 250,306 290,328 -10.2 % 467,236 519,706 -10.1 %
Mercury 25,622 33,995 -21.5 46,189 60,199 -23.3
Lincoln 15,738 16,135 1.6 26,160 29,397 -11.0
Jaguar 2,686 3,516 -20.4 5,197 6,585 -21.1
Volvo 7,851 10,406 -21.4 16,026 19,662 -18.5
Land Rover 1,454 2,254 -32.8 2,957 4,546 -35.0
Total Ford
Motor Company 303,657 354,380 -10.7 % 563,765 635,549 -11.3 %
Memo: Cars and Trucks
Cars 125,348 146,074 -10.6 % 221,927 261,579 -15.2 %
Trucks 178,309 208,306 -10.8 341,838 373,970 -8.6
Total Ford
Motor Company 303,657 354,380 -10.7 % 563,765 635,549 -11.3 %
Memo: Selling Days 24 25 50 50
Note: Ford Motor Company acquired Land Rover on June 30, 2000.
Accordingly, Ford's January 2000 sales exclude Land Rover.
FORD BRAND FEBRUARY 2001 U.S. SALES
February Month DSR % February CYTD DSR %
2001 2000 Change 2001 2000 Change
Crown Victoria 6,692 7,929 -12.1 % 13,391 12,953 3.4 %
Taurus 31,132 28,481 13.9 53,512 51,612 3.7
Focus 22,417 23,820 -2.0 39,125 42,838 -8.7
Mustang 13,415 13,384 4.4 25,780 23,331 10.5
Escort 7,004 7,213 1.1 11,456 12,691 -9.7
Contour 0 11,208 -100.0 0 20,894 -100.0
Total Ford Cars 80,660 92,035 -8.7 % 143,264 164,319 -12.8 %
Explorer 26,074 38,289 -29.1 % 50,268 68,347 -26.5 %
Expedition 15,228 17,451 -9.1 27,494 31,683 -13.2
Excursion 2,792 4,188 -30.6 5,238 7,862 -33.4
Escape 13,525 NA NA 25,753 NA NA
Econoline/
Club Wagon 12,787 15,399 -13.5 27,676 28,268 -2.1
Windstar 15,181 18,975 -16.7 25,209 33,904 -25.6
Ranger 20,099 31,328 -33.2 38,656 52,478 -26.3
F-Series 63,220 71,820 -8.3 122,261 131,248 -6.8
Heavy Trucks 740 843 -8.6 1,417 1,597 -11.3
Total Ford
Trucks 169,646 198,293 -10.9 % 323,972 355,387 -8.8 %
Total Ford
Brand 250,306 290,328 -10.2 % 467,236 519,706 -10.1 %
LINCOLN AND MERCURY BRAND FEBRUARY 2001 U.S. SALES
February Month DSR % February CYTD DSR %
2001 2000 Change 2001 2000 Change
Grand Marquis 9,145 11,325 -15.9 % 17,487 19,421 -10.0 %
Sable 10,943 8,737 30.5 17,436 15,477 12.7
Cougar 2,109 3,251 -32.4 4,009 5,493 -27.0
Mystique 0 4,017 -100.0 0 7,440 -100.0
Total Mercury Cars 22,197 27,330 -15.4 % 38,932 47,831 -18.6 %
Town Car 7,904 6,709 22.7 11,719 12,524 -6.4
Continental 2,049 1,800 18.6 3,497 3,325 5.2
LS 3,291 4,278 -19.9 6,155 7,333 -16.1
Total Lincoln Cars 13,244 12,787 7.9 % 21,371 23,182 -7.8 %
Total Mercury
and Lincoln Cars 35,441 40,117 -8.0 % 60,303 71,013 -15.1 %
Villager 1,500 2,347 -33.4 % 3,248 4,194 -22.6 %
Mountaineer 1,925 4,318 -53.6 4,009 8,174 -51.0
Total Mercury Trucks 3,425 6,665 -46.5 % 7,257 12,368 -41.3 %
Navigator 2,494 3,348 -22.4 4,789 6,215 -22.9
Total Mercury
and Lincoln Trucks 5,919 10,013 -38.4 % 12,046 18,583 -35.2 %
Total Mercury
and Lincoln
Vehicles 41,360 50,130 -14.1 % 72,349 89,596 -19.2 %
Total Lincoln Brand 15,738 16,135 1.6 % 26,160 29,397 -11.0 %
Total Mercury Brand 25,622 33,995 -21.5 46,189 60,199 -23.3
JAGUAR BRAND FEBRUARY 2001 U.S. SALES
February Month DSR % February CYTD DSR %
2001 2000 Change 2001 2000 Change
XJ8 307 397 -19.4 % 570 715 -20.3 %
XJ8 L 122 103 23.4 189 196 -3.6
Vanden Plas 247 274 -6.1 468 522 -10.3
XJR 106 95 16.2 175 172 1.7
S-TYPE 1,451 2,108 -28.3 2,974 3,963 -25.0
XK8 - Coupe 10 54 -80.7 31 100 -69.0
XK8 - Convertible 343 395 -9.5 559 689 -18.9
XKR - Coupe 11 15 -23.6 24 33 -27.3
XKR - Convertible 89 75 23.6 207 195 6.2
Total Jaguar 2,686 3,516 -20.4 % 5,197 6,585 -21.1 %
VOLVO BRAND FEBRUARY 2001 U.S. SALES
February Month DSR % February CYTD DSR %
2001 2000 Change 2001 2000 Change
S40 1,271 2,387 -44.5 % 2,911 4,568 -36.3 %
V40 190 440 -55.0 418 823 -49.2
S60 2,166 NA NA 4,318 NA NA
S70 34 2,113 -98.3 116 4,007 -97.1
V70 1,104 2,395 -52.0 2,059 4,454 -53.8
V70 XC 1,290 NA NA 2,863 NA NA
C70 393 370 10.6 633 738 -14.2
S80 1,403 2,701 -45.9 2,708 5,072 -46.6
S90/V90 0 0 NA 0 0 NA
Total Volvo 7,851 10,406 -21.4 % 16,026 19,662 -18.5 %
LAND ROVER BRAND FEBRUARY 2001 U.S. SALES
February Month DSR % February CYTD DSR %
2001 2000 Change 2001 2000 Change
Range Rover 333 451 -23.1 % 704 982 -28.3 %
Discovery Series II 1,121 1,803 -35.2 2,253 3,564 -36.8
Total Land Rover 1,454 2,254 -32.8 % 2,957 4,546 -35.0 %
