Roland Berger Strategy Consultants Announce Official Opening Of San Francisco Office

    SAN FRANCISCO, March 1 Roland Berger Strategy Consultants
today announced their official opening of offices in San Francisco after
residing in temporary quarters for the past year.  The new office is located
at Suite 500 of One Embarcadero Center in San Francisco's financial district.
    "We have been building our business since January 2000," said Dr. Michael
Heidingsfelder, Roland Berger partner and executive vice president.  "We have
been very successful in providing strategic and implementation support to some
of the leading Fortune 100 corporations on the West Coast.  A permanent office
in San Francisco will help us better serve our clients in the region."
    The high-tech industry is the primary focus of Roland Berger's San
Francisco office.  However, Roland Berger will also leverage the key strengths
of their global network of offices in more than 20 countries to serve other
West Coast industries, such as financial services, consumer goods, automotive
and transportation.
    Eric Kintz, associate partner, leads the San Francisco office.  Said
Kintz, "The high-tech industry continues to be a key development area
worldwide.  We're in California applying Roland Berger's vast experience in
this industry to our high-tech and Silicon Valley clients."  Having a strong
presence in California is a must to better serve Roland Berger's roster of
global clients, whether high-tech or other industries, Kintz noted.
    "In the year that we've been doing business on the West Coast, we have
already been recognized as having a stronger global network than our
competitors," said Kintz.  "Consequently, we are often asked to lend our
expertise to a host of global issues, such as global expansion, mergers and
acquisition and post merger integration."  The office also brings its global
wireless knowledge and experience to assist corporations in expanding this
business area.
    Roland Berger's San Francisco office can be contacted as follows:

    Address:  One Embarcadero Center, Suite 500
              San Francisco, CA  94111
    Phone:    415-646-8903
    Fax:      415-646-8904

    The firm also has U.S. offices in Detroit and New York City.
    With more than 30 offices in more than 20 countries, Roland Berger is one
of the leading strategy consulting firms worldwide, providing strategy and
implementation support for clients in the automotive, high-tech, consumer
goods, financial services, infotech, pharmaceutical and other industries.  As
a leader in eCommerce consulting, Roland Berger works with blue chips and
start-ups to optimize their strategy, marketing, technology, operations and
management in the Internet economy.
    For more information about Roland Berger Strategy Consultants, visit
http://www.rolandberger.com .