Navigation Technologies Joins Location-Based Services
Group
MAGIC Services Initiative to Develop and Promote Open
Industry-wide Specification
ROSEMONT, Ill., Feb. 28 Navigation Technologies
Corporation (NTC), the world's leading provider of digital map information and
enabling technology used in a wide range of road-based navigation products,
systems, and services, announced today that it has become a sponsor member of
the Mobile and Automotive Geographic Information Core, or MAGIC, Services
Initiative. The MAGIC Services(TM) Initiative is an industry consortium
established to develop and promote an open industry specification for
delivering navigation, telematics and related location-based services across
multiple networks, platforms and devices via standard internet transports and
service access protocols.
Navigation Technologies' NAVTECH(R) map information is used in every
vehicle equipped with global positioning satellite (GPS) route guidance
technology in North America and the majority of those in Europe, as well as
being at the heart of almost every off-board telematics solution in those
markets. "As the leading provider of digital mapping data, we're proud to
contribute our experience and expertise to the MAGIC Services Initiative and
the development of an industry standard for this space," said M. Salahuddin
Khan, Vice President of Corporate Marketing and Strategy, Navigation
Technologies.
The MAGIC Initiative will enable the high performance and low-cost
delivery of geographic data services to both wireless and wired networked
computers, laptops, handheld computers, Personal Digital Assistants (PDAs),
mobile handsets, in-vehicle positioning systems and other mobile devices. The
delivery of this data will be accomplished via standard protocols and
application programming interfaces (APIs). Participation in this effort by
key companies in the location-based services value chain, like Navigation
Technologies, will make the development and market acceptance of these
standards more timely.
"Membership in MAGIC affirms our commitment to expanding the markets we
are pioneering with our products and services," said Lawrence Dunn, Vice
President of Navigation Technologies' Connected Map Service, and the company's
representative on the MAGIC Services management board. "This is particularly
important considering that MAGIC's objectives strongly relate to the product
development and positioning of our Connected Map Service (CMS)."
Connected Map Service, a server-based solution that provides dynamic route
and guidance information allowing service providers to offer high-value
location-based services with the most current map information available, will
soon be launched by Navigation Technologies. With CMS, service providers can
avoid the complexities and significant development, operational and
maintenance costs associated with managing such information.
Most of today's navigation, telematics, and other location-sensitive
services are based on proprietary and incompatible protocols with each
protocol functioning with certain amount of data types and systems.
The MAGIC services Initiative seeks to establish a uniform industry
specification for these products, permitting interoperability between location
data, devices and systems.