Phase2Media Launches Interactive Campus Festival for MediaTrip.com; Nationwide Tour is Presented by Ford Focus; Additional Sponsors include Southwest Airlines and Subway Restaurants

    NEW YORK--Feb. 28, 2001--Phase2Media (www.phase2media.com), a leading Internet advertising sales and marketing organization specializing in customized advertising sponsorships, launched a comprehensive multi-media marketing promotion for MediaTrip (www.mediatrip.com), the online entertainment studio and cutting-edge entertainment portal, on college campuses nationwide. MediaTrip.com CampusTrip 2001, a traveling interactive festival, is being presented by Ford Focus, with Southwest Airlines and Subway Restaurants serving as participating sponsors.
    "MediaTrip.com's CampusTrip 2001 created by Phase2Media is a prime example of how a customized sponsorship is created to showcase the capabilities of a partner site, and meet the objectives of advertisers," said Richy Glassberg, chairman and CEO of Phase2Media, "This innovative campus tour speaks volumes for MediaTrip's popularity among college students, its growing influential brand status and its authority as a powerful advertising partner for the likes of some of our most notable blue chip marketers." Added Glassberg, "For such a promotion to include the Ford Motor Company, as well as Southwest Airlines and Subway Restaurants, as sponsors is a validation of the power of the Internet as a innovative marketing tool."
    CampusTrip 2001 is a five-month tour of 33 college campuses throughout the United States. Each stop of the tour is centered around a daylong festival featuring a variety of interactive activities including games, contests, sweepstakes, prize giveaways and product sampling. Each campus stop culminates with an evening screening of some of MediaTrip's most celebrated films, including the record-setting George Lucas in Love, comedian Tom Green's Me, Mom and Daddy, and MediaTrip's newest animation property Gary the Rat, starring Emmy award-winning actor Kelsey Grammer.
    MediaTrip.com's CampusTrip 2001 is enhanced online with the CampusTrip 2001 microsite housed on MediaTrip.com. It provides a complete overview of the tour, as well as showcases events and happenings from each campus. Taking centerstage on the microsite is the Ford Focus "Focus in Film" contest in which aspiring film students can enter their short films to compete for a grand prize of $15,000. Students are to create a 2-5 minute short film or video that must begin with a man and a woman having a conversation, and end with the same man standing in a parking lot. Each filmmaker is encouraged to "fill in the blank" with their own creative plot and dialogue. One final requirement: each film must include a Ford Focus in some way, either be driven, shown, ridden in or discussed. Once submitted to the contest, the short films will be viewed and voted on by visitors to the CampusTrip site. The top 10 vote getters will be deemed the competition finalists, and then these finalists will then be judged by a panel of representatives from Ford and MediaTrip, who will select the grand prize winner.
    As part of its sponsorship, Southwest Airlines is showcasing its "Rapid Rewards" program by giving away two round-trip tickets to one student on each campus. Southwest Airlines is also inviting students to surf a beta-Southwest Airlines Web site during the outdoor festival. Subway Restaurants' participation in the CampusTrip 2001 tour begins in April with a contest in which one lucky student will be awarded a walk-on role in the upcoming independent film, Lake Desire.
    As sponsors of MediaTrip.com's CampusTrip 2001, Ford Focus, Southwest Airlines and Subway Restaurants receive extensive offline and online exposure and support, including a trailer preceding the film festival, inclusion in all promotional advertisements for the event in local newspapers and magazines, banner advertisements and links on the CampusTrip 2001 microsite, and product messaging on weekly MediaTrip.com e-mails.
    Phase2Media is working with Student Advantage of Boston, MA, to execute MediaTrip.com's CampusTrip 2001. MediaTrip's CampusTrip 2001 kicked off at the University of California/San Diego in late January and is scheduled to run through May 2001.
    Phase2Media (www.Phase2Media.com) is a leading Internet advertising sales and marketing organization that sells advertising inventory on the Web sites of branded Web publishers. Phase2Media provides a comprehensive sales solution to Web publishers, which includes the sale of ad inventory, as well as a full complement of strategic, marketing and consulting services. Phase2Media sells the ad inventory of over 60 branded sites, including The Wire: News from the Associated Press, Britannica.com, FOXSPORTS.com, FreeLotto, Maxim Online, NHL.com, BizTravel.com, Prodigy Communications, Sothebys.com and WeightWatchers.com, as well as all of Hachette Filipacchi's online properties, such as Car and Driver, Elle, Premiere, and Road & Track. Launched in April 1999, Phase2Media is headquartered in New York City, with offices in Atlanta, Chicago, Dallas, Detroit, Los Angeles and San Francisco.