Michelin and Econometrics to Conduct Market Research

    CHICAGO, Feb. 27 Econometrics, Inc.
(OTC Bulletin Board: EOMT), a leading database marketing and advertising
solutions company, today announced that it has recently completed a tire
marketing analysis for the Michelin Group, to determine consumers' preferences
and buying habits for the purchase of tires in the United States.  Michelin is
a worldwide leader in tire manufacturing.

    "Using Econometrics' proprietary predictive attitudinal modeling, we were
able to develop a better understanding of consumer tire purchasing behavior,"
commented Walter G. Cornett III, CEO of Econometrics.  "We know that companies
like Michelin are constantly looking for ways to improve customer service, and
Econometrics strives to provide its clients with the kind of data and analysis
that can help them achieve these goals and ultimately improve their sales
performance in their respective markets."