Frisco, TX-Based Land Rover Frisco Opens for Business

                  Dallas-Area Land Rover 'Centre' Will Sell
                       Land Rover Vehicles Exclusively

    FRISCO, Texas, Feb. 26 Purchasing the world's most
prestigious sport-utility vehicle just became easier in the Dallas area with
the opening of Land Rover Frisco, one of the newest Land Rover retail outlets
in the U.S.  Land Rover Frisco officially opened for business on Saturday,
Feb. 24.  This new auto retailer is one of 129 U.S.-based Land Rover retail
outlets and is the 86th of Land Rover's critically acclaimed, exclusive
facilities known as Centres.  Land Rover Frisco will market Land Rover's
British-built Range Rover and Discovery Series II four-wheel drive vehicles,
along with the immensely popular Certified Pre-Owned Land Rovers.  The
retailer will also begin selling Land Rover's Freelander model, a small,
premium sport-utility vehicle, when it becomes available in the U.S. for the
first time later this year.  Freelander is currently Europe's best-selling
small sport-utility vehicle.
    Randy Brown, Land Rover Frisco's centre manager, said, "We're very excited
and proud to open Land Rover Frisco.  Land Rover Centres offer much more than
the typical sport-utility purchase and ownership experience.  Land Rovers are
exclusive, capable vehicles that are designed to take you virtually anywhere,
both on- and off-road.  If you are shopping for a truly special new or pre-
owned vehicle, Land Rover Frisco can help you become part of the Land Rover
family."
    Located at 5935 Preston Road in Frisco, Land Rover Frisco occupies
approximately five acres of land.  The property includes a distinctive 26,000-
square-foot showroom and service facility and a special off-road Demonstration
Course that is designed to let potential customers experience for themselves
the remarkable off-road capabilities offered by Land Rover's four-wheel drive
vehicles.  All Land Rover Centres are built to resemble ski lodges or hunt
clubs, and are designed to convey the deep sense of outdoor adventure that's
offered by the Land Rover lifestyle.
    The Land Rover Frisco staff includes Centre Manager Randy Brown as well as
three other managers, 12 parts and service representatives, seven
administrative personnel and five Sales Guides.  All staff members are sport-
utility experts and four-wheel drive enthusiasts who have undergone extensive
training in order to understand Land Rover's products, values and company
heritage.  They are tasked with providing all Land Rover owners and potential
customers with the best sales and service experience possible.
    Every Land Rover Centre offers not only new and Certified Pre-Owned Land
Rovers, but also the accessories that complement these vehicles.  Land Rover
Vehicle Kit is a collection of fit-for-purpose accessories such as brush bars,
roof racks and alloy wheels that have been engineered specifically for Land
Rover vehicles.  Land Rover Gear, a complete line of merchandise that includes
travel and business accessories, and clothing for men, women and children, is
also available.
    Land Rover buyers who purchase their vehicles from Land Rover Frisco are
invited, along with their families, to attend special, owner-exclusive off-
road driving days called WHEELS events, that are held throughout the year.
Land Rover Frisco will offer as many as four such events per year.  All Land
Rover owners also receive complimentary copies of the Land Rover Journal, as
well as invitations to participate in off-road driving instruction courses
held year-round at Land Rover's two U.S.-based driving schools.  Land Rover
owners are also invited to take part in life-changing off-road expeditions
called Land Rover Adventures-the most exciting range of off-road travel
opportunities on the planet.  These exclusive travel vacations, hosted by Land
Rover, take owners and their families to dramatic and beautiful destinations
in Africa, Asia, Australia, Europe and South America.
    Land Rover Frisco joins Land Rover Dallas as the second Dallas-area Land
Rover retailer.  Frisco is currently the fastest-growing area in Texas.
     Land Rover North America, Inc., established in 1986, imports and
distributes Range Rover and Discovery Series II vehicles manufactured for sale
in the U.S. by Land Rover Group Limited in Solihull, England.  Land Rover's
worldwide operations are wholly owned by Ford Motor Co., Dearborn, Mich.  For
additional information about Land Rover, call 800-FINE-4WD or log on to
http://www.landrover.com .

    CONTACT:
    Randy Brown
    (972) 370-2345
    Centre Manager
    Land Rover Frisco

    Oliver Brearey
    (301) 731-8706
    Corporate Communications Specialist
    Land Rover North America, Inc.