Budco Introduces BudcoLink(TM) Solution

           Streamlined Version of Product Enables Auto Dealerships
                       To Become More Customer Focused

    DETROIT, Feb. 26 Budco, a marketing services firm based in
Highland Park, MI, today launched BudcoLink(TM), an enhanced version of its
customer relationship building solution to help automotive dealerships better
understand their customers and their expectations.
    BudcoLink(TM) involves contacting customers within 48 hours of a
dealership sales or service experience.  Through a series of questions, Budco
obtains customer input that is then reported back to dealership personnel for
concern resolution and process improvement.  BudcoLink(TM) provides dealers
with a turnkey process and an immediate, ongoing picture of their customer
base.
    "Dealers told us that they wanted a solution that would enable them to
evaluate and understand their customers' satisfaction levels in an economical
and efficient manner," said Tony Nader, director of Product Development.
"Most importantly they wanted the ability to customize their survey questions
to reflect their dealership's personality and address specific areas of
interest.  The resulting factual data will enable staff to take action quickly
to prevent future customer dissatisfaction.
    "We listened and we have responded.  We are confident that dealers will
recognize the unique benefits and value BudcoLink(TM) offers in the
marketplace."
    "Budco currently assists dealers from virtually all major automotive
manufacturers as well as corporate clients in the critical area of customer
relationship management," said Wally Thursam, executive vice president of
Marketing.  "BudcoLink(TM) is an important solution in this area of CRM,
providing dealers with a foundation to understand the complex drivers of
customer satisfaction and the information necessary to proactively manage
relationships."
    BudcoLink(TM) is designed to comply with manufacturer criteria for retail
excellence.  Information is available through Budco at 800-211-6330.

    About Budco
    Budco, based in Highland Park, Michigan, assists clients in building
customer relationships by developing and executing dialogue business
solutions.  Budco uses its comprehensive in-house marketing resources to do
this.  Founded in 1982, the company's vision is to be recognized as the leader
in providing dialogue business solutions, measured by customer loyalty, the
ability to attract outstanding life-long employees, community recognition and
financial growth.  Clients include Allied Domecq Spirits, Ameritech, APCO,
DaimlerChrysler, Disney, Ford Motor Company, EGT, Inc., Guardian Industries,
General Motors, GreenLeaf, Health Alliance Plan (HAP), HoneyBaked Ham, Honda,
McNeil Consumer Healthcare, a division of Johnson & Johnson, and
Volkswagen/Audi.  Additional information is available at http://www.budco.com .