PowerAdz' CarCast Affiliates to Gain Web-to-Print Functionality with Megawheels' Net2Print
TROY, N.Y.--Feb. 22, 2001--PowerAdz.com, the leading provider of Internet products and services to newspapers, announced it has signed a Memorandum of Understanding (MOU) with Megawheels Inc. (CDNX:MGW), a global applications provider to the automotive newspaper advertising and retail sectors.Under the MOU, Megawheels will develop an advanced integration solution that connects the powerful content-authoring component of its Net2Print publishing solution with CarCast(TM)'s online automotive publishing systems.
CarCast is a turnkey Internet automotive advertising and sales solution for newspapers and powers the online auto marketplace of leading newspapers like the Dallas (TX) Morning News, Pittsburgh (PA) Post-Gazette, Bergen (NJ) Record, Omaha (NE) World Herald and the Orange County (CA) Register, among others. Megawheels Net2Print technology currently builds `ready-for-publication' editorial and classified content from online data for the Globe and Mail, Canada's national newspaper, and the Evening Standard of London England, among others.
Drawing on PowerAdz' extensive automotive database, Megawheels will create files that PowerAdz' CarCast affiliates can use to publish automotive supplements or classified advertising sections. PowerAdz will transmit the data to its client newspapers as print-ready copy.
"As a driving-force in enhancing newspapers' online revenue streams, PowerAdz brings a compelling business opportunity for Megawheels to broaden the delivery of our services in the automotive newspaper advertising sector," said Bill French, Executive Vice-President, Media Partnerships, Megawheels Inc.
Mark Chudzicki, President and CEO of PowerAdz.com LLC said, "The ability to easily create print-ready content from our online data provides exceptional value to our CarCast affiliates and we are very excited about our relationship with Megawheels and its potential to increase our affiliates' returns."
About PowerAdz.com
PowerAdz.com is a leading Internet infrastructure provider and aggregator of local, granular content, assembling the largest network of local, newspaper-based community portals on the Internet. The company publishes all or part of over 1,400 online newspapers, daily, has thousands of participating advertisers and over 20 state press association endorsements. The company's network advertising programs provide a unique opportunity for businesses to reach the "hometown" demographic.
PowerAdz.com affiliates include hundreds of suburban, daily and weekly newspapers across America, and boast many of the largest newspapers and newspaper groups in the country, including the New York Post, Dallas Morning News, Journal Register Company, Pittsburgh Post-Gazette, Omaha World Herald, Orange County Register, Milwaukee Journal Sentinel and the Bergen Record. PowerAdz.com markets its services under the AdQuest, CarCast, ThinkHomes, CareerGold and Zwire! Internet brands. For more information, visit www.poweradz.com.
About MGW
Founded in 1995, Megawheels Inc. (CDNX: MGW) has rapidly grown to become Canada's premier provider of products and services to the automotive retail and newspaper advertising industries aimed at increasing operational efficiency, reducing costs and increasing revenue from automotive advertising. The company partners with two media powerhouses, Bell Globemedia, and The Evening Standard, a publication in London, England of Associated Newspapers Limited of Britain.
Along with its leadership role in the automotive newspaper advertising sector, Megawheels is a provider of dealer management software (DMS). Drive, its LINUX based DMS solution, improves the profitability and efficiencies of automotive retailers' management systems. For more information, visit www.megawheels.com