Duluth, Ga.-Based Land Rover Gwinnett Opens for Business; Atlanta-Area Land Rover 'Centre' Sells Land Rover Vehicles Exclusively

    DULUTH, Ga., Feb. 21 Purchasing the world's most
prestigious sport-utility vehicle just became easier in the Atlanta area with
the opening of Land Rover Gwinnett, one of the newest Land Rover retail
outlets in the U.S.  Land Rover Gwinnett opened for business in the Atlanta
area last month.  This new auto retailer is one of 128 U.S.-based Land Rover
retail outlets and is the 85th of Land Rover's critically acclaimed, exclusive
facilities known as Centres.  Land Rover Gwinnett will market Land Rover's
British-built Range Rover and Discovery Series II four-wheel drive vehicles,
along with the immensely popular Certified Pre-Owned Land Rovers.  The
retailer will also begin selling Land Rover's Freelander model, a small,
premium sport-utility vehicle, when it becomes available in the U.S. for the
first time later this year.  Freelander is currently Europe's best-selling
sport-utility vehicle.
    Ron Marsh, Land Rover Gwinnett's centre manager, said, "We're very excited
and proud to open Land Rover Gwinnett.  Land Rover Centres offer much more
than the typical sport-utility purchase and ownership experience.  Land Rovers
are exclusive, capable vehicles that are designed to take you virtually
anywhere, both on- and off-road.  If you are shopping for a truly special new
or pre-owned vehicle, Land Rover Gwinnett can help you become part of the Land
Rover family."
    Located at 3423 Old Norcross Road, two blocks from the corner of Old
Norcross Road and Satellite Boulevard in Duluth, Land Rover Gwinnett occupies
just over five acres of land.  The property includes a distinctive 16,000-
square-foot showroom and service facility and a special off-road Demonstration
Course that is designed to let potential customers experience for themselves
the remarkable off-road capabilities offered by Land Rover's four-wheel drive
vehicles.  All Land Rover Centres are built to resemble ski lodges or hunt
clubs, and are designed to convey the deep sense of outdoor adventure that's
offered by the Land Rover lifestyle.
    The Land Rover Gwinnett staff includes Centre Manager Ron Marsh as well as
a service manager and a service writer; a parts manager and a parts
representative; six technicians; three customer service representatives; four
administrative personnel and five Sales Guides.  All staff members are sport-
utility experts and four-wheel drive enthusiasts who have undergone extensive
training in order to understand Land Rover's products, values and company
heritage.  They are tasked with providing all Land Rover owners and potential
customers with the best sales and service experience possible.
    Every Land Rover Centre offers not only new and Certified Pre-Owned Land
Rovers, but also the accessories that complement these vehicles.  Land Rover
Vehicle Kit is a collection of fit-for-purpose accessories such as brush bars,
roof racks and alloy wheels that have been engineered specifically for Land
Rover vehicles.  Land Rover Gear, a complete line of merchandise that includes
travel and business accessories, and clothing for men, women and children, is
also available.
    Land Rover buyers who purchase their vehicles from Land Rover Gwinnett are
invited, along with their families, to attend special, owner-exclusive off-
road driving days called WHEELS events, that are held throughout the year.
Land Rover Gwinnett will offer as many as four such events per year.  All Land
Rover owners also receive complimentary copies of the Land Rover Journal, as
well as invitations to participate in off-road driving instruction courses
held year-round at Land Rover's two U.S.-based driving schools.  Land Rover
owners are also invited to take part in life-changing off-road expeditions
called Land Rover Adventures -- the most exciting range of off-road travel
opportunities on the planet.  These exclusive travel vacations, hosted by Land
Rover, take owners and their families to dramatic and beautiful destinations
in Africa, Asia, Australia, Europe and South America.
    Land Rover Gwinnett is the newest of the Atlanta-area Land Rover retailers
operated by Hennessy Cadillac, Inc., an automotive group that includes
Atlanta-based Land Rover Buckhead and Alpharetta-based Land Rover North Point.
     Land Rover North America, Inc., established in 1986, imports and
distributes Range Rover and Discovery Series II vehicles manufactured for sale
in the U.S. by Land Rover Group Limited in Solihull, England.  Land Rover's
worldwide operations are wholly owned by Ford Motor Co., Dearborn, Mich.  For
information about the Land Rover retailer nearest you, call 800-FINE-4WD or
log on to http://www.landrover.com .