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Lithia Motors Reports Net Profit in 2000

    MEDFORD, Ore., Feb. 21 Lithia Motors, Inc.
Net profit for the full year of 2000 rose 27% to $24.31 million compared
to $19.17 million in 1999 or $1.76 per share on 13.8 million diluted shares
outstanding in 2000 vs. $1.60 per share on 12.0 million diluted shares in
1999. Cash flow per diluted share (net income plus depreciation and
amortization) was $2.31 per share in 2000 versus $2.06 a year ago.

    Total revenues increased 34% to $1.66 billion for the full year of 2000
from $1.24 billion in 1999. EBITDA increased 37% to $72.8 million vs.
$53.0 million in 1999.

    For the year, new vehicle sales increased 33%, used vehicle sales
increased 28%, parts and service sales increased 36% and other revenues
increased 59% compared to 1999. Lithia retailed 68,126 new and used vehicles
in 2000.

    In the fourth quarter of 2000, net profit declined 1.5% to $5.63 million
compared to $5.71 million in the fourth quarter of 1999 or $0.41 per share on
13.8 million diluted shares outstanding vs. $0.43 per share on 13.2 million
diluted shares in the same quarter of 1999. Cash flow per diluted share
increased to $0.56 per share in the fourth quarter of 2000 versus $0.55 a year
ago.
    For the fourth quarter, total revenues increased 14% to $402.1 million
from $353.4 million in the fourth quarter of 1999.  EBITDA increased 11% to
$17.7 million from $16.0 million in the same period last year. New vehicle
sales increased 13%, used vehicle sales increased 10%, parts and service sales
increased 22% and other revenues increased 24% compared to the same period
last year.

    Chairman and Chief Executive Officer, Sidney B. DeBoer, stated, "This has
been another outstanding year for Lithia, with total sales of over
$1.6 billion. Our sector leading gross and operating margins improved 10 basis
points, respectively, to 16.1% and 3.9% from 16.0% and 3.8% in 1999. Sales
General & Administrative Expense (SG&A) as a percent of revenue remained at
11.8% and SG&A as a percent of gross profit improved 40 basis points to 73.1%
compared to the same period last year. Our same store retail sales increased
1.1% for the year.

    "Auto sales in the fourth quarter of 2000 within the U.S. market were
challenging with a year-on-year decline in new vehicle sales of 4.2%
nationally. Lithia posted a 1.8% decline in same store retail sales for the
quarter, which was within our past guidance of a 0 to 2% decline. Our gross
margin was very strong with an improvement of 20 basis points to 16.6% from
the same period last year. As new vehicle sales slow, the higher margin used
vehicle, parts and service and other revenues make up a larger portion of
total revenues, positively impacting gross margin. SG&A as a percent of
revenues increased 20 basis points and as a result operating margins declined
20 basis points to 3.9% from 4.1% in the fourth quarter of last year. It's
important to note that our gross and operating margins exceeded guidance
levels and SG&A and same store sales were well within previous guidance levels
for the fourth quarter. All of our margins remain at public auto-retailing
sector leading levels.

    "These results once again demonstrate the discipline of Lithia's operating
model. Even as we have continuously added new stores with lower initial
profitability than our own, we have continued to improve our operating margin
from 3.0% when we went public in 1996 to 3.9% in 2000. We have also managed to
realize significant economies of scale as demonstrated by the fact that our
costs (SG&A) as a percentage of gross profit have declined steadily from 76.8%
of gross profit in 1996, to 73.1% in 2000.

    "We have recorded impressive CAGR (Compounded Annual Growth Rate) figures
over the past four years in three key areas:  annual revenues at 85%, net
profit at 75%, and earnings per share or EPS at 36% per year. Lithia remains
the premier operator/consolidator in the public auto-retailing sector."

    Jeff DeBoer, Senior Vice President and Chief Financial Officer, commented,
"For the full year 2001 we are assuming approximately $350 - $400 million in
annualized acquisition revenues which includes our most recent acquisition in
Alaska with $35 million in annualized revenues. These acquisitions will
contribute approximately $150 to $200 million in revenues throughout 2001.
With our recently expanded acquisition facility from Ford Credit and expected
future internal cash flow from operations, Lithia is well positioned to
continue its current disciplined growth plan. Our current acquisition facility
of $130 million remains totally undrawn. It is worth noting that despite
recent acquisitions our debt levels remain low, with a long-term debt to total
capitalization ratio of 29%. Our balance sheet remains one of the strongest in
our sector, which enables us to continue to execute our acquisition plans, in
an environment which we expect to be increasingly attractive for completing
deals.

    "Our book value per share has grown from $4.22 at the end of 1996 when we
went public to $14.54 as of December 31, 2000.

    "We are revising our estimates for the first quarter and full year 2001 to
reflect the recent softening in the economy. "

    FORWARD ESTIMATES
                               1Q, 2001                  2001
    Revenue:                  $390 - 410M             $1.7 - 1.9B
    Diluted EPS              $0.18 - 0.20            $1.25 - 1.30
    Gross Margin:            15.9 - 16.3%            15.9 - 16.3%
    SG&A                     12.4 - 12.8%            12.3 - 12.7%
    Operating Margin:          2.8 - 3.0%              3.1 - 3.3%
    Flooring Interest Exp.     1.1 - 1.2%              1.1 - 1.2%
    Same Store Sales          -10 to -12%               -5 to -8%
    Tax Rate                     38 - 39%                38 - 39%

    An additional 100 basis point reduction in interest rates has been
factored into our estimates

    The quarterly breakout for 2001 is estimated as follows for Diluted EPS:
Q1 $0.18 - $0.20; Q2 $0.32 - $0.34; Q3 $0.41 - $0.43; and Q4 $0.32 - $0.34.

    The above estimates are made by management based upon information
available to it at this time. The company in making these estimates assumes no
burden to update these estimates during the quarter or year even if it appears
actual results will differ materially from these estimates.

    Lithia Motors will be providing more detailed information on the results
for the fourth quarter 2000 and full year 2000 in its conference call
scheduled for 8 a.m. PT today. The call can be accessed live by calling
973-872-3100. To listen to a live webcast or hear a replay, log-on to:
http://www.lithia.com -- go to About Lithia -- Investor Relations -- and click on the
Live Conference Call icon.

    In 2000, Lithia completed the acquisition of eight stores with annualized
revenues of approximately $254 million. Lithia now owns 113 franchises in
California, Oregon, Washington, Nevada, Colorado, Idaho, South Dakota and
Alaska and sells 26 brands of new vehicles at 54 stores and over the internet
through "Lithia.com-America's Car & Truck Store."  Lithia also sells used
vehicles; arranges finance, warranty, and credit insurance contracts; and
provides vehicle parts, maintenance, and repair services at all of its
locations. Lithia's current annualized revenue run rate, including all
completed acquisitions, is over $1.7 billion.


    LITHIA MOTORS, INC.
    (In Thousands except per share and unit data)
                                                            Audited
                            Three Months Ended             Year Ended
                               December 31,               December 31,
                             2000          1999          2000         1999

    New Vehicle Sales     $214,799      $190,157     $898,016      $673,339
    Used Vehicle Sales     115,911       105,270      480,846       375,562
    Service, Body
     & Parts Sales          42,736        34,917      164,002       120,722
    Other Revenues          28,645        23,048      115,747        73,036
    Total Revenues        $402,091      $353,392   $1,658,611    $1,242,659
    Cost of Sales          335,490       295,337    1,391,042     1,043,373
    Gross Profit            66,601        58,055      267,569       199,286
    SG&A Expense            48,730        42,108      195,500       146,381
    Depreciation             1,181           902        4,419         3,640
    Amortization               885           672        3,186         1,933
    Income from Operations $15,805       $14,373      $64,464       $47,332
    Flooring
     Interest Expense        3,834         3,727       17,728        11,105
    Other Interest Expense   2,989         1,365        7,917         4,250
    Other Income
     (Expense), net           (168)           62          716            74
    Pre-Tax Profit          $8,814        $9,343      $39,535       $32,051
    Income Tax               3,182         3,628       15,222        12,877
    Net Profit              $5,632        $5,715      $24,313       $19,174
    Shares Outstanding      13,837        13,214       13,804        11,998
    Diluted EPS              $0.41         $0.43        $1.76         $1.60

    Unit Sales:
    New                      8,675         7,786       37,230        28,645
    Used - Retail            7,443         6,694       30,896        23,840
    Used - Wholesale         4,114         3,732       16,751        13,424
    Total Units Sold        20,232        18,212       84,877        65,909

    Average Selling Price:
    New                    $24,761       $24,423      $24,121       $23,506
    Used - Retail          $13,109       $13,191      $13,149       $13,148
    Used - Wholesale        $4,458        $4,547       $4,454        $4,627

    Key Financial Data:
    EBITDA                 $17,703       $16,009      $72,785       $52,979
    Gross Margin             16.6%         16.4%        16.1%         16.0%
    SG&A Expense             12.1%         11.9%        11.8%         11.8%
    Operating Margin          3.9%          4.1%         3.9%          3.8%
    Pre-tax Margin            2.2%          2.6%         2.4%          2.6%


    Balance Sheet Highlights (Dollars in Thousands)

    Audited
                                      December 31, 2000     December 31, 1999
      Cash & Cash Equivalents              $38,789               $30,364
      Inventories                          314,290               268,281
      Other Current Assets                  43,443                35,999
    Total Current Assets                   396,522               334,644

    Real Estate - Net                       60,788                31,301
    Equipment & Leases - Net                29,452                21,067
    Goodwill, net                          133,871               110,677
    Other Assets                             7,370                 8,744
    TOTAL ASSETS                          $628,003              $506,433

        Floorplan Notes Payable           $255,137              $208,403
        Other Current Liabilities           42,468                51,242
    Total Current Liabilities              297,605               259,645

    Used Vehicle Flooring                   59,000                35,500
    Real Estate Debt                        28,898                18,963
    Other Long-Term Debt                    43,566                19,252
    Other Liabilities                       17,159                17,435

    Total Liabilities                     $446,228              $350,795

    Shareholders' Equity                   181,775               155,638

    TOTAL LIABILITIES &
     SHAREHOLDERS' EQUITY                 $628,003              $506,433

    Other Balance Sheet Data (Dollars in Thousands)

    Current Ratio                            1.33x                 1.29x
    LT Debt/Total Cap.                         29%                   20%
    [Excludes Used Vehicle Flooring]
    Working Capital                        $98,917               $74,999