SCCA: Superchips to sponsor Speedvision World Challenge Pole Awards

Posted By Terry Callahan
Motorsports Editor, The Auto Channel

ENGLEWOOD, Colo.-The SCCA Pro Racing Speedvision World Challenge Championships announced today that Superchips Inc. will be the presenting sponsor of the Superchips Pole Position Award for both the Speedvision GT and Speedvision Touring Car Championships in 2001.

Superchips Inc. will pay out $500 to each pole-winner throughout the season, with $200 going to second and $100 for third in qualifying for both Speedvision GT and Touring Car. Additionally, the top pole-winner of the season in each class will receive an additional $2,000 in Superchips Pole Position Award cash.

Based in Longwood, Fla., Superchips has spent over 10 years developing chips which boost engine performance, powerband and fuel management. Superchips products are available for nearly all makes of cars and trucks, both domestic and foreign.

"With the explosion of participant growth in the World Challenge and the ever-growing popularity of motorsports in general, Superchips, Inc. is very excited to be a part of the Speedvision GT and Speedvision Touring Car Championships," said Rick Rollins, Superchips, Inc. National Sales/Marketing Manager. "Winning a pole position is about absolute performance-a perfect match for our performance maximizing chips."

Superchips support will be evident in part by its appearance on the numberboard of each car in the Speedvision GT and Touring Car Championships, logos on series driver, crew and official uniforms and space in the 2001 traveling Speedvision World Challenge Expo Center.

"Superchips is a perfect fit for the Speedvision World Challenge and its aftermarket performance-minded race fan," said David Delaney, Speedvision World Challenge Director of Sales. "We're thrilled to expand our relationship with such an established, yet cutting-edge company this year, and look forward to continuing this relationship."

Text provided by Eric Prill

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