Profitable Classic Car Auction Site Seeks Acquisition

    RANCHO SANTA FE, Calif.--Feb. 14, 2001--With the right product, strategic location and targeted marketing, the Internet can be very profitable. Just ask CalCruising (www.calcruising.com).
    Over the last 20 months, CalCruising has successfully created an online auction site for the sale of classic cars. Unlike other car sites on the Internet, CalCruising has taken a unique approach to selling. According to CEO Michael Schriner, "We spent over 12 months creating a database of over 10,0000 online buyers." This database represents over $30,000,000 in online purchases of classic vehicles. "Each time we start an auction, we not only notify our existing members but we also notify the targeted buyers in our compiled database. No other auction site does this. By following this formula we have successfully auctioned over a 100 vehicles totaling over $1,300,000 in sales."
    So why is CalCruising selling their business? According to Schriner, "Our most important goal is to transition this business to a larger well-funded entity when the demand for our classic cars exceeded our resources. We set up CalCruising with a limited budget and a small group of individuals. To satisfy the current demand for classic cars we would have to grow the business much faster than our current capabilities."
    By reading their feedback section it sounds like CalCruising is doing it right.
    "We have achieved all the goals that we set out to achieve. We took quality classic cars out of a saturated regional market and offered them worldwide via the Internet and online auctions. We built a user-friendly site that car collectors and enthusiasts could visit and feel comfortable bidding. We made shipping and payment easy for our auction winners. We followed up with our buyers to make sure the transaction from beginning to end went smoothly."
    Schriner goes on to say, "Our online auction format created a demand for these desirable cars and the Internet gave us the international coverage we needed to reach prospective buyers. We currently run 10 to 15 auctions at a time but the demand could easily support 50 to 100 auctions. In addition our site can be expanded to include other auction features like, car parts, memorabilia and much more."
    According to Schriner, CalCruising has laid the groundwork for a 100 million-dollar company. "What we have created would be very difficult to duplicate. Our database, brand name and loyal members took close to two years to develop. I feel confident that what we have started will not only continue to be very profitable but will also be one of the best Internet solutions for finding classic cars for collectors and enthusiasts all over the world."
    Schriner feels that CalCruising is well on its way to becoming the premiere classic car auction site. "I enjoyed the challenge of creating CalCruising and proving that niches on the Internet, like classic cars, can be very profitable. I would like to pursue other online ventures and I feel that we have created an excellent opportunity for a larger company to step in and take over."
    Make sure to stop by www.calcruising.com and register today. They are giving a classic car valued at over $10,000 on March 15 to one of their registered users.