Porsche and Econometrics to Conduct Advanced Analytical Consumer Market Research for the Introduction of the New Cayenne Sport Utility Vehicle

    CHICAGO, Feb. 12 Econometrics, Inc.
(OTC Bulletin Board: EOMT), a leading database marketing and advertising
solutions company, today announced that it has entered into a marketing
agreement with Porsche Cars North America and their advertising agency,
Carmichael Lynch, to conduct advanced analytical consumer market research in
preparation for the much-awaited launch of Porsche's new off-road sport
utility vehicle, the "Cayenne".  Porsche Cars North America, based in Atlanta,
Georgia, announced the introduction of the Cayenne vehicle on June 9, 2000.
The Cayenne will be produced in a new factory in Leipzig, Germany, and will be
available sometime in 2002.  Annual sales are expected to exceed 25,000 units
worldwide.  Econometrics has provided predictive modeling and advanced
marketing data to Porsche during the past two years in connection with the
Porsche Boxster and 911 projects.
    "Porsche is a well-known international brand name synonymous with the
production of high performance sports cars," commented Walter G. Cornett III,
CEO of Econometrics.  "We are very pleased to be involved with Porsche in the
introduction of the Cayenne, their first-ever true off-road sport utility
vehicle.  The Cayenne will have the classic Porsche flair and embody the
Porsche philosophy in terms of engineering and performance.  We look forward
to providing both Carmichael Lynch and Porsche with advanced analytical data
that identifies consumers' purchasing inclinations for this type of vehicle."
    Since its inception in 1991, Econometrics has developed one of the largest
fully-integrated, national consumer databases in the United States, providing
highly targeted marketing lists and advertising services using sophisticated
algorithms to isolate individual-level purchasing behavior.  For more
information about Econometrics, call Rick Young, Director of Business
Development, at 312-297-5411 or e-mail ryoung@econ-online.com .

    Statements in this press release that are not strictly historical are
"forward-looking" statements within the meaning of Section 27A of the
Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.
Statements regarding future prospects and developments are based upon current
expectations and involve certain risks and uncertainties that could cause
actual results and developments to differ materially from those mentioned in
the forward-looking statements.