Harley-Davidson, Inc. Declares Dividend

    MILWAUKEE, Feb. 9 Harley-Davidson, Inc.
announced that on February 8, 2001 its Board of Directors approved a quarterly
cash dividend of 2.5 cents per share, payable March 23, 2001 to shareholders
of record as of March 12, 2001.  The Company currently has approximately
302.4 million shares of common stock outstanding.
    Harley-Davidson, Inc. is the parent company for the group of companies
doing business as Harley-Davidson Motor Company, Buell Motorcycle Company and
Harley-Davidson Financial Services, Inc.  Harley-Davidson Motor Company, the
only major U.S.-based motorcycle manufacturer, produces heavyweight
motorcycles and offers a complete line of motorcycle parts, accessories,
apparel, and general merchandise.  Buell Motorcycle Company produces sport and
sport-touring motorcycles.  Harley-Davidson Financial Services, Inc. provides
selected financial services to Harley-Davidson dealers and customers.