Federal-Mogul Launches 'Sealed Power(R) Power Team'
Promotion
POMONA, Calif., Feb. 8 National Hot Rod Association
Founder Wally Parks and NHRA President Tom Compton recently joined
representatives of Federal-Mogul Corporation in celebrating NHRA's 50th
Anniversary and launching the "Sealed Power Power Team" promotion for
professional engine rebuilders and automotive technicians. Sealed Power(R) --
Federal-Mogul's premier brand of internal engine components -- is an official
brand of NHRA.
(Photo: http://www.newscom.com/cgi-bin/prnh/20010208/DETH007
http://www.newscom.com/cgi-bin/prnh/20000525/DETH025LOGO )
Parks and Compton were presented with limited-edition NHRA 50th
Anniversary leather racing jackets -- one of the exciting premiums offered in
the "Sealed Power Power Team" promotion. The presentation was part of a media
event held in conjunction with drag racing's season-opening national event,
the NHRA AutoZone Winternationals, Feb. 1-4.
"NHRA and the Sealed Power brand are strong partners in supporting the
continued growth of drag racing," said Jay Burkhart, vice president of
marketing for Federal-Mogul. "We're very proud to take a key role in the
year-long 50th Anniversary celebration by launching a promotion that brings
NHRA collectibles to thousands of aftermarket professionals who rely on Sealed
Power products to restore and enhance engine performance."
The "Sealed Power Power Team" promotion, which runs through November 30,
2001, encourages engine professionals to earn a variety of limited-edition
NHRA 50th Anniversary racing items. Featured items include the exclusive
leather racing jacket, a commemorative 50th Anniversary trading card set and a
die-cast Top Fuel Dragster. Also included is a sweepstakes -- available to
engine rebuilders in the United States who enroll in the promotion -- which
will award one 2001 Pontiac Trans Am Ram Air.
"This promotion enhances the visibility of our growing strategic
partnership with NHRA while rewarding engine professionals for their loyalty
to Sealed Power," said Peter Meyers, Sealed Power brand manager. "By relying
on the Sealed Power brand, rebuilders can count on receiving the most complete
line of advanced products for every engine in their shop."
Rebuilders can earn points toward the NHRA 50th Anniversary collectibles
simply by submitting package end-tabs from Sealed Power products purchased
during the promotion period. Enrollment materials for the end-tab and
sweepstakes programs are featured in advertisements being distributed in
national trade magazines, and will be available through the program web site
at http://www.federal-mogul.com/promotions , or by calling 800-640-4220.
Headquartered in Southfield, Michigan, Federal-Mogul Corporation
is an automotive parts manufacturer providing innovative solutions
and systems to global customers in the automotive, small engine, heavy-duty
and industrial markets. The company was founded in 1899. Visit the company's
web site at http://www.federal-mogul.com for more information. Federal-
Mogul's press releases are available by fax through Company News On-Call; call
800-758-5804, ext. 306225.