Lithia Motors Announces Conference Call Information for Fourth Quarter 2000 And Year-End Earnings Acquisition in Anchorage Alaska

                         Conference Call Information

    MEDFORD, Ore., Feb. 8 Lithia Motors, Inc.
announced today that it will be holding a conference call to deliver the
results for its fourth quarter and year-end 2000 on Wednesday, February
21st at 8 a.m. PT, 9 a.m. MT, 10 a.m. CT and 11 a.m. ET.
    The call will follow a press release that will be issued earlier that
morning.

    How to Participate:

        Domestic and International Calls:  973-872-3100          (Listen only)

    Please call in at least 10 minutes prior to the beginning of the call.

        To listen LIVE on our website or for REPLAY:  Log-on to http://www.Lithia.com
-- Go to About Lithia -- Investor Relations -- and click on the Conference
Call Icon.

    The replay will be available at our website until Friday April 20th 2001.

    Alaska Acquisition
    In late January, Lithia Motors completed the acquisition of Johnson
Chrysler/Jeep in Anchorage, Alaska.  Revenues from this store are expected to
add about $35 million on an annual basis.  Lithia's net investment in the
store is approximately $2.8 million and was paid in cash.
    Lithia Motors Chairman and CEO Sid DeBoer stated, "Anchorage, Alaska
represents a new target area for Lithia Motors.  This is the kind of market
where the combination of Lithia's operational focus and community involvement
has been successful in the past.  In 1999, Lithia was recognized as being the
Northwest's fastest growing public company and this store will be a good fit
with the other stores that we have in that region."
    Lithia now operates 113 franchises in California, Oregon, Washington,
Nevada, Colorado, Idaho, South Dakota and Alaska.  Lithia sells 26 brands of
new vehicles at 53 stores and over the Internet through "Lithia.com-America's
Car & Truck Store."  Lithia also sells used vehicles; arranges finance,
warranty, and credit insurance contracts; and provides vehicle parts,
maintenance, and repair services at all of its locations.  Lithia retailed
52,485 new and used vehicles in 1999 and 64,645 new and used vehicles in the
first nine months of 2000.  Lithia's current annualized revenue run rate,
including all completed acquisitions, is over $1.7 billion.
    This press release includes forward looking statements, which management
believes are a benefit to shareholders.  Within the meaning of the
"Safe-Harbor" provisions of the Private Securities Litigation Reform Act of
1995, these statements are necessarily subject to risk and uncertainty and
actual results could differ materially due to certain risk factors, including
without limitation economic conditions, acquisition risk factors and others
set forth from time to time in the company's filings with the SEC.  Specific
risks in this press release include expected acquisition revenues and revenue
run rate.

    CONTACT:  Jeff DeBoer, Senior VP and Chief Financial Officer,
541-776-6868, or invest@lithia.com, or Dan Retzlaff, Investor Relations
Manager, 541-776-6819, both of Lithia Motors.