Iwerks Entertainment Creates DAYTONA USA Ride Simulation Attraction; New Custom Attraction Opens July 2001 at Daytona International Speedway

    BURBANK, Calif.--Feb. 7, 2001--Iwerks(R) Entertainment Inc. (OTCBB:IWRK) a leading provider of special venue theaters, announced the signing of a contract to provide an Iwerks TurboRide simulation theater and custom film production for DAYTONA USA, the award-winning, official attraction of NASCAR at Daytona International Speedway in Daytona Beach, Fla.
    The 32-seat, high-tech theater will feature the Iwerks TurboRide(R) 8-Seat Electric Motion Base, state-of-the-art high-definition video projection, and an action-packed, four-minute film, "Daytona Dream Laps," which will be shot on location at the Daytona 500 racetrack. It opens in July 2001.
    "We're proud of our continuing relationship with DAYTONA USA and delighted to have the opportunity to entertain family audiences. People of all ages will be able to enjoy the sensation of winning the Daytona 500, in this attraction," said Don Iwerks, chair and co-founder of Iwerks Entertainment.
    "We are extremely excited to be working with Iwerks again on this unique project," said Aubrey Harris, director of operations, DAYTONA USA. "It was time to refresh our venue, but more importantly, ever since we opened, many of our guests have been asking for a motion simulation ride."
    Following a pre-show orientation, guests settle into their motion base seats for the live-action film Daytona Dream Laps, which will take them racing four times around the Daytona 500 racetrack, competing against the vehicles of celebrity Winston Cup racers.
    The film will be shot on location, on the Daytona 500 track. executive producer is Iwerks' Doug Yellin. His crew includes director Brent Loefke, producer Carl Beyer, director of photography David Nowell, driving coordinator Glen Necessary and sound engineer Greg Meader, of Iwerks.
    "Ever since he joined the company four years ago, Doug Yellin has brought a special, dynamic quality and versatility to our production department," said Don Iwerks. "Once again, he has assembled a first-rate team to produce a film that audiences will respond to and want to see more than once."
    The new ride simulation attraction is the second specialty system Iwerks has provided to DAYTONA USA. The first was a 5/70 large format cinema that premiered with the attraction in 1996 and still exhibits the film Daytona 500. DAYTONA USA also features cars, exhibits and a video arcade. The facility received an Award for Outstanding Achievement in 1997 from the Themed Entertainment Association.
    Iwerks Entertainment Inc., founded in 1986, is the number one provider of 8/70 Large Format Theater systems worldwide and the industry leader in ride simulation. Iwerks' technologies include Giant Screen (Iwerks(R) Extreme Screen(TM)), ride simulation (Iwerks(R) TurboRide(TM)), turnkey 3D/4D theatres (Iwerks(R) 3D/4D FX Theatre(TM)) and other specialty attractions.
    Iwerks has nearly 200 installations in 38 countries worldwide at entertainment centers, amusement parks, movie theatres, museums, science centers, shopping centers, casinos, resorts, nightclubs, restaurants and more.
    Iwerks has received two Academy Awards for Scientific and Technical Achievement: in 1998, Don Iwerks received an Oscar(R), the coveted Gordon E. Sawyer Award; in 1999, Ron Schmidt received an Academy Award(R) Plaque in recognition of the Iwerks patented Linear Loop(R) Projection system.
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