AMR Research Names Entrada Software as a Leader in Emerging Collaborative Warranty System -- CWS -- Space

    SCOTTSDALE, Ariz.--Feb. 6, 2001--Entrada Software Inc. (OTCBB: ETSW), the leading provider of traceability solutions for discrete manufacturers, was recently named by AMR Research as one of the leaders in the new Collaborative Warranty System (CWS) space.
    CWS is an emerging space that has developed as a result of increasing warranty costs and product recalls in the manufacturing community.
    According to the latest AMR Research Report on Manufacturing, warranty claims cost the automobile industry over $8 billion per year, and yet companies could reduce this number to less than $4 billion by installing a Collaborative Warranty System like Kinnosa from Entrada Software.
    Kinnosa allows manufacturers to reduce warranty costs by providing the ability to have a product-centric thread run throughout their entire IT structure. This thread ties all systems together, based upon product data and process information.
    "Kinnosa allows companies the ability to analyze and retrieve large amounts of data from disparate systems. This allows employees to be more proactive and can reduce the costs of warranty claims by $250 per car," said Kevin Prouty, senior automotive analyst at AMR Research.
    "We are excited to have AMR Research, one of the most respected analyst firms, identify the value Kinnosa brings to the manufacturing community," said Bruce Williams, president and chief executive officer of Entrada Software.
    "Manufacturers are held liable for the products they make. They carry the imperative that all the product information be properly collected and accessible, to help reduce defects and to facilitate recalls throughout the value chain. Consumer safety is the top priority," added Williams.
    For a copy of AMR's latest report on CWS please click on the following link: www.entradasoftware.com/AMRreport.html

    About AMR Research

    AMR Research is the preeminent industry and market analysis firm providing independent advice on e-business strategy and infrastructure. Our experienced research team analyzes the impact of technology on industry and understands how to align new technology with real business goals, industry by industry.
    We maintain research and analysis on more than 2,000 software, technology infrastructure, and service providers. We use this intelligence to help clients evaluate, select, and manage new systems.

    About Entrada Software Inc.

    Entrada Software Inc. delivers Kinnosa, the leading traceability solution for manufacturers, and their suppliers and customers, who collaborate to improve product quality and resolve defects, including warranty claims and recalls. Kinnosa solutions measure, analyze, and control business processes for continuous improvement and optimization. The Kinnosa mark is your assurance of complete product traceability. For more information, visit the Entrada Software web site at www.entradasoftware.com or call 877/KINNOSA.

    Certain statements contained in this news release regarding matters that are not historical facts are forward-looking statements. These statements relate to future events or the company's future performance. These statements are only predictions.
    Because such forward-looking statements include risks and uncertainties, actual results may differ materially from those expressed in or implied by such forward-looking statements.
    Factors that could cause actual results to differ materially include, but are not limited to, the company's ability to increase sales, market acceptance of the company's products, competition, the ability to raise capital when needed on terms and conditions acceptable to the company, the company's ability to consummate acquisitions and develop advanced technologies, fluctuations in currency exchange rates, the demand for the company's product and services internationally.