Mitsubishi Motors 15.2% Increase in January Sales
Momentum Carries Over From Record Breaking Year
To Yield January Sales Success
CYPRESS, Calif., Feb. 1 Mitsubishi Motor Sales of America,
Inc. (MMSA) is off to a strong start in 2001 with brisk sales of cars and SUVs
in January. Fueled by the popularity of the Montero luxury SUV and the
Eclipse Spyder convertible, MMSA's January 2001 sales totaled 21,649 units,
marking a 15.2% increase over January 2000. This increase follows a
record-breaking year with best-ever total year sales of 314,417 vehicles in
2000.
Product sales numbers of note:
-- January 2001 TOTAL sales equal 21,649 units, up 15.2 % over January
2000
-- January sales total represents the second-best January ever in
Mitsubishi's 19-year history
-- January total for SUV sales equal 5,898 units, up 28.1% over January
2000
-- January total for Car sales equal 15,751 units, up 11.1% over January
2000
-- January total for Eclipse Spyder sales equal 1,332 units, up 2,734%
over January 2000
-- January total for Montero sales equal 1,645 units, up 330.6% over
January 2000
-- January total for Diamante sales equal 1,204 units, up 110.1% over
January 2000
"We're off to a great start despite a softening in the U.S. economy," said
Pierre Gagnon, executive vice president and chief operating officer,
Mitsubishi Motor Sales of America. "Consumer confidence remains strong in
Mitsubishi products."
Mitsubishi Motor Sales of America, Inc. was established in 1982 by
Mitsubishi Motors Corporation, Tokyo, and markets a full line of vehicles,
including coupes, convertibles, sedans and sport utility vehicles. Its
website can be accessed at http://www.mitsubishicars.com.
Sales Results, JANUARY 2001: Mitsubishi Motor Sales of America, Inc.
January '01 January '00 % Change
Month/YTD Month/YTD Month/YTD
Passenger Car Sales*
15,751/15,751 14,181/14,181 11.1%/11.1%
Sport Utility Vehicles**
5,898/5,898 4,606/4,606 28.1%/28.1%
Total Vehicle Sales
21,649/21,649 18,787/18,787 15.2%/15.2%
US Assembled Cars: 11,335/11,335 9,899/9,899 14.5%/14.5%
Imported Cars: 4,416/4,416 4,282/4,282 3.1%/3.1%
Imported Truck/SUVs: 5,898/5,898 4,606/4,606 28.1%/28.1%
US Assembled
Vehicles (1): 11,335/11,335 9,899/9,899 14.5%/14.5%
Imported Vehicles (2): 10,314/10,314 8,888/8,888 16.0%/16.0%
* Above totals include sales of US assembled Mitsubishi Motors vehicles
** Includes Montero Sport and Montero
*** DSR - Daily Selling Rate
(1) Galant, Eclipse and Eclipse Spyder
(2) Mirage, Diamante, 3000GT, Montero Sport and Montero