Ford Motor Company's January U.S. Sales Decline 11%
DEARBORN, Mich., Feb. 1 U.S. customers purchased or leased
260,108 cars and trucks from Ford, Mercury, Lincoln, Jaguar, Volvo, and Land
Rover dealers in January, down 11 percent from a year ago.
"We knew January sales would be down from last year's extraordinarily
strong level," said Bob Rewey, Ford Motor Company Group Vice President, Global
Consumer Services and North America. "While down 11 percent, January sales
actually came in slightly better than we expected."
"Yesterday's announcement about lower interest rates was welcome news for
consumers," added Rewey. "We believe the present weak period of economic
performance will be relatively brief and should give way to improved business
conditions later this year."
Ford Motor Company total truck sales were 163,529, down five
percent. Passenger car sales were 96,579, down 20 percent.
With the addition of the all-new Ford Escape, Ford Outfitters posted
record sales of "No Boundaries" sport utility vehicles. Ford Escape sales
were 12,228, driving total Ford brand SUV sales to 51,134, up seven percent.
Total Ford Motor Company SUV sales were a record 58,589.
Ford plans to maintain its previously-announced first quarter North
American production level of 1,050,000 cars and trucks, down 220,000 units
(17%) from the first quarter 2000.
FORD MOTOR COMPANY JANUARY 2001 U.S. SALES
January Month DSR % January CYTD DSR %
2001 2000 Change 2001 2000 Change
Car and Truck
Sales By Brand
Ford 216,930 229,378 -9.1 % 216,930 229,378 -9.1 %
Mercury 20,567 26,204 -24.5 20,567 26,204 -24.5
Lincoln 10,422 13,262 -24.4 10,422 13,262 -24.4
Jaguar 2,511 3,069 -21.3 2,511 3,069 -21.3
Volvo 8,175 9,256 -15.1 8,175 9,256 -15.1
Land Rover 1,503 2,292 -36.9 1,503 2,292 -36.9
Total Ford
Motor
Company 260,108 281,169 -11.0 % 260,108 281,169 -11.0
Memo: Cars and Trucks
Cars 96,579 115,505 -19.6 % 96,579 115,505 -19.6
Trucks 163,529 165,664 -5.1 163,529 165,664 -5.1
Total Ford
Motor
Company 260,108 281,169 -11.0 % 260,108 281,169 -11.0
Memo: Selling Days 26 25 26 25
Note: Ford Motor Company acquired Land Rover on June 30, 2000.
Accordingly, Ford's January 2000 sales exclude Land Rover.
FORD BRAND JANUARY 2001 U.S. SALES
January Month DSR % January CYTD DSR %
2001 2000 Change 2001 2000 Change
Crown Victoria 6,699 5,024 28.2 % 6,699 5,024 28.2
Taurus 22,380 23,131 -7.0 22,380 23,131 -7.0
Focus 16,708 19,018 -15.5 16,708 19,018 -15.5
Mustang 12,365 9,947 19.5 12,365 9,947 19.5
Escort 4,452 5,478 -21.9 4,452 5,478 -21.9
Contour 0 9,686 -100.0 0 9,686 -100.0
Total
Ford Cars 62,604 72,284 -16.7 % 62,604 72,284 -16.7
Explorer 24,194 30,058 -22.6 % 24,194 30,058 -22.6
Expedition 12,266 14,232 -17.1 12,266 14,232 -17.1
Excursion 2,446 3,674 -36.0 2,446 3,674 -36.0
Escape 12,228 NA NA 12,228 NA NA
Econoline/
Club Wagon 14,889 12,869 11.2 14,889 12,869 11.2
Windstar 10,028 14,929 -35.4 10,028 14,929 -35.4
Ranger 18,557 21,150 -15.6 18,557 21,150 -15.6
F-Series 59,041 59,428 -4.5 59,041 59,428 -4.5
Heavy Trucks 677 754 -13.7 677 754 -13.7
Total Ford
Trucks 154,326 157,094 -5.5 % 154,326 157,094 -5.5
Total Ford
Brand 216,930 229,378 -9.1 % 216,930 229,378 -9.1
LINCOLN AND MERCURY BRAND JANUARY 2001 U.S. SALES
January Month DSR % January CYTD DSR %
2001 2000 Change 2001 2000 Change
Grand Marquis 8,342 8,096 -0.9 % 8,342 8,096 -0.9
Sable 6,493 6,740 -7.4 6,493 6,740 -7.4
Cougar 1,900 2,242 -18.5 1,900 2,242 -18.5
Mystique 0 3,423 -100.0 0 3,423 -100.0
Total
Mercury
Cars 16,735 20,501 -21.5 % 16,735 20,501 -21.5
Town Car 3,815 5,815 -36.9 3,815 5,815 -36.9
Continental 1,448 1,525 -8.7 1,448 1,525 -8.7
LS 2,864 3,055 -9.9 2,864 3,055 -9.9
Total
Lincoln
Cars 8,127 10,395 -24.8 % 8,127 10,395 -24.8
Total
Mercury
and Lincoln
Cars 24,862 30,896 -22.6 % 24,862 30,896 -22.6
Villager 1,748 1,847 -9.0 % 1,748 1,847 -9.0
Mountaineer 2,084 3,856 -48.0 2,084 3,856 -48.0
Total Mercury
Trucks 3,832 5,703 -35.4 % 3,832 5,703 -35.4
Navigator 2,295 2,867 -23.0 2,295 2,867 -23.0
Total Mercury
and Lincoln
Trucks 6,127 8,570 -31.3 % 6,127 8,570 -31.3
Total Mercury
and Lincoln
Vehicles 30,989 39,466 -24.5 % 30,989 39,466 -24.5
Total Lincoln
Brand 10,422 13,262 -24.4 % 10,422 13,262 -24.4
Total Mercury
Brand 20,567 26,204 -24.5 20,567 26,204 -24.5
JAGUAR BRAND JANUARY 2001 U.S. SALES
January Month DSR % January CYTD DSR %
2001 2000 Change 2001 2000 Change
XJ8 263 318 -20.5 % 263 318 -20.5
XJ8 L 67 93 -30.7 67 93 -30.7
Vanden Plas 221 248 -14.3 221 248 -14.3
XJR 69 77 -13.8 69 77 -13.8
S-TYPE 1,523 1,855 -21.1 1,523 1,855 -21.1
XK8 - Coupe 21 46 -56.1 21 46 -56.1
XK8 - Convertible 216 294 -29.4 216 294 -29.4
XKR - Coupe 13 18 -30.6 13 18 -30.6
XKR - Convertible 118 120 -5.4 118 120 -5.4
Total Jaguar 2,511 3,069 -21.3 % 2,511 3,069 -21.3
VOLVO BRAND JANUARY 2001 U.S. SALES
January Month DSR % January CYTD DSR %
2001 2000 Change 2001 2000 Change
S40 1,640 2,181 -27.7 % 1,640 2,181 -27.7
V40 228 383 -42.8 228 383 -42.8
S60 2,152 NA NA 2,152 NA NA
S70 82 1,894 -95.8 82 1,894 -95.8
V70 955 2,059 -55.4 955 2,059 -55.4
V70 XC 1,573 NA NA 1,573 NA NA
C70 240 368 -37.3 240 368 -37.3
S80 1,305 2,371 -47.1 1,305 2,371 -47.1
S90/V90 0 0 NA 0 0 NA
Total Volvo 8,175 9,256 -15.1 % 8,175 9,256 -15.1
LAND ROVER BRAND JANUARY 2001 U.S. SALES
January Month DSR % January CYTD DSR %
2001 2000 Change 2001 2000 Change
Range Rover 371 531 -32.8 % 371 531 -32.8
Discovery
Series II 1,132 1,761 -38.2 1,132 1,761 -38.2
Total Land Rover 1,503 2,292 -36.9 % 1,503 2,292 -36.9
